Marketing Specialist- Brand Channels

Job Description

The Marketing Specialist for the Global Channels Retail Licensing Division provides marketing expertise needed for the Retail Licensing Team and its licensing partners to achieve their objectives. This position participates in the development of Licensing marketing objectives and is responsible for developing, executing and assessing the effectiveness of Licensing marketing and promotional efforts across all 7 of the brands under the Focus Brands umbrella.

• Provides input to the Channels marketing team to develop specific marketing, plans and programs for initiatives and product launches to achieve desired objectives and targets.
• Works with Business Development teams to create marketing material for presentations/meetings to new and existing partners to showcase GoTo Foods' value and potential/enhanced partnership opportunities; attends meetings as appropriate to gather information and share expertise.
• Oversees the preparation for targeted tradeshows and events to ensure proper submission of partnership/brand information and development of material that highlights our products/brands.
• Champions GoTo Foods Brands with internal and external stakeholders (Franchisees, Partners and internal team) and advances understanding and support for the added value created by strategically licensing and partnering in multiple marketing channels.