Performance Marketing Manager
ReSupply10 months ago
Boston, MA, United States
On-site
Full-time
Junior Level (1-3 years)
Job Description
Position Overview
Resupply is seeking an analytical, performance-focused marketer to join us on our journey to reinvent and forever change the supply chain of charitable contributions within the U.S. As a Performance Marketing Manager, you will lead the development and execution of marketing campaigns to generate awareness, engagement, and growth across multiple channels. Our small, tight-knit team works out of our Downtown Boston headquarters where collaboration and innovative thinking drive us forward. If you're driven by social good and a desire to make a positive impact, we want to talk with you!
Click to learn how Resupply is forever changing charitable giving: https://www.youtube.com/watch?v=AVW60dsKJq0&t=6s
Key Responsibilities
- Owning and optimizing all paid digital advertising channels
- Building and running experiments across audiences, channels, formats, and creatives to drive pipeline growth and improve CAC
- Tracking, testing, and analyzing campaign performance, reporting KPIs to leadership and making data-driven adjustments
- Managing the marketing budget and resources to ensure efficient, high-impact spend
- Executing efficient media buying to reach our target audiences across new and existing channels
- Collaborating closely with product, sales, and customer success teams to align marketing initiatives with company-wide goals and customer growth
Required Qualifications
- BS in Marketing, Communications, Creative Writing, Visual Design, or a related field
- 3-5 years of experience in performance marketing or paid media, ideally in a DTC environment
- Strong analytical and data-driven mindset, with experience in reporting, analysis, and campaign optimization
- Proven ability to lower CAC and increase revenue through strategic experimentation and optimization
- Budget management experience with a focus on efficiency and measurable impact
- Comfort with rapid experimentation, launching fast, iterating quickly, and scaling what works
- Self-starter with a bias for action; able to thrive in an ever-evolving environment
- Experience in startups or on small teams preferred
- Must be Boston-based, as this is primarily an on-site position with some limited flexibility to work remotely
Benefits & Perks
- The opportunity to have a tangible, real-world impact through your work
- Join a mission-driven and service-oriented culture
- Flexible PTO and early-exit Fridays year-round
- Complimentary daily lunch in the office
- Team-building events
- 401(k) savings option
- Medical, vision, and dental benefits
- 17 paid holidays
Required Skills
Campaign Optimization
Performance Marketing
Digital Advertising
Data Analysis
Experimentation
Marketing Strategy
Budget Management