Social Media Content Producer

Welcome

Welcome to IHOP, the home of fluffy pancakes and endless coffee refills! We are looking for a dynamic and creative Social Media Content Producer to join our team. As the Social Media Content Producer, you will be responsible for developing and executing engaging content across all of our social media platforms. We are seeking a self-motivated and innovative individual who is passionate about all things social media and has a deep understanding of IHOP's brand voice. If you are a social media guru with a knack for creating viral content, then we want you on our team!

Your Responsibilities

• Develop and execute creative and engaging content for all IHOP social media platforms.
• Ensure that all social media content aligns with IHOP's brand voice and guidelines.
• Stay up-to-date on current social media trends and incorporate them into content strategy.
• Collaborate with marketing and PR teams to create cohesive social media campaigns.
• Monitor social media channels and respond to comments and messages in a timely manner.
• Work with graphic designers and photographers to create visually appealing content.
• Use analytics tools to track and report on social media performance and make adjustments as needed.
• Brainstorm and pitch new ideas for social media content, including contests, giveaways, and collaborations.
• Manage social media calendar and schedule posts in advance.
• Engage with followers and build relationships with influencers to increase brand awareness.
• Monitor and report on competitor social media activity.
• Stay informed on industry news and updates to ensure IHOP is utilizing the latest social media tactics.
• Collaborate with other departments to ensure consistent messaging across all channels.
• Continuously monitor and respond to customer feedback on social media.
• Identify and take advantage of opportunities for IHOP to go viral on social media.
• Remain up-to-date on IHOP's menu and promotions to incorporate into social media content.
• Work with legal and compliance teams to ensure all social media content follows guidelines and regulations.
• Train and educate team members on social media best practices and IHOP brand voice.
• Maintain a positive and professional attitude while representing IHOP on social media.
• Continuously strive to improve and innovate IHOP's social media presence.

Equal Opportunity Employer

IHOP is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.