Manager, International Brand Marketing

Position Overview

OUAI is seeking a strategic and passionate International Marketing Manager to lead global brand initiatives across international markets. Reporting to the Senior Manager, Brand Marketing, you will expand our brand presence internationally by ensuring consistent messaging, creative execution, and localized adaptations of global strategies.

Key Responsibilities

• Serve as main point person between the Global team and regional partners, representing market insights in Global meetings.
• Act as liaison between International markets and the brand marketing team.
• Lead a dedicated international marketing strategy informed by OUAI’s Global International Playbook and tailored to each region.
• Oversee creative development and execution across international retailer product pages and marketing materials to ensure a globally consistent yet localized brand look.
• Manage OUAI’s international marketing calendar and support all international brand events and activations.
• Collaborate with regional teams to adapt global campaigns while upholding brand consistency.
• Drive cross-functional efforts for international product launches, campaigns, and brand initiatives.
• Ensure consistency in brand messaging, voice, and visual identity across all international touchpoints.
• Partner with PR, Creative, International Sales, Operations, and brand retail marketing teams to align on objectives and deliverables.
• Contribute strategic ideas for both new launches and existing core SKUs.
• Lead international brand media management, including budget oversight, creative deliverables, and reporting.
• Provide regular recaps on key programming and serve as gatekeeper for the brand’s identity.
• Conduct regional landscape auditing and marketing analysis.
• Serve as the day-to-day marketing point of contact for the International sales team and manage the INTL marketing budget across retailer marketing, media, events, and activations.
• Partner closely with PR and local agencies, accommodating multiple time zones including early mornings and late evenings.

Required Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field preferred.
• 4+ years of experience in brand marketing.
• Strong understanding of global brand management, localization, and consumer behavior across diverse markets.
• Experience working with regional teams and international distributors or retailers.
• Fluency in English; additional language(s) are a plus.
• Must be based in LA or NY.
• Exceptional collaboration skills with an ability to work across functions, cultures, and time zones.
• Passion for beauty, trends, innovation, and cultural nuances.

Benefits & Perks

• Annual Base Salary Range of $95,000 - $105,000 (based on experience) plus potential for yearly bonus.
• Medical, Dental, and Vision coverage.
• Unlimited PTO and 25+ Paid Holidays.
• Matching 401k program.
• Quarterly OUAI Product Stipend coupled with Employee Discounts.
• Flex Fridays for work-life balance.
• Employee HSA and FSA options.
• Charity matching and education reimbursement programs.
• Hybrid work reimbursement.
• Move Your OUAI (Exercise Reimbursement) benefit.

Immigration Sponsorship is not available for this role.