Digital Marketing Specialist

Job Description - Digital Mktg Specialist-BLD (2601941)

D.R. Horton, Inc., the largest homebuilder in the U.S., was founded in 1978 and is a publicly traded company on the New York Stock Exchange. It is engaged in the construction and sale of high quality homes designed principally for the entry-level and first time move-up markets. The Company also provides mortgage financing and title services for homebuyers through its mortgage and title subsidiaries. Please visit our website at www.drhorton.com for more information.

Digital Marketing Specialist-BLD

The right candidate will be responsible for design, creation, and delivery of marketing related content (written and graphical) that supports marketing activities of a home builder division of D.R. Horton, Inc. (DRH).

Essential Duties and Responsibilities

• Strategize, plan, maintain and manage content of all DRH social media initiatives including Facebook, LinkedIn, etc.
• Ensure all content is approved, accurate and continuously up-to-date. Keep corporate sites updated with fresh, relevant and inviting content.
• Report on the growth and analytics of all social media initiatives.
• Provide feedback and analysis to DRH Marketing and division management on their social media, online content and email marketing initiatives.
• Train division users on approved practices and email marketing platform changes.
• Write and review web-based marketing content to ensure correct grammar, accurate information and an engaging active tone.
• Compose and develop SEO-friendly content for the company website that effectively and correctly provides information on company products and services.
• Determine target audience, devise campaigns, and launch email campaigns to create buzz or generate leads for the business.
• Ensure messages are sent to those who have opted for messages in proper form and template.
• Use email analytics to redefine current processes and procedures.
• Using Google Analytics, maintain and report on site’s overall domain, as well as individual market reports, as needed. Monitor site usage metrics to identify trends and recommend improvements.
• Conduct all business in a professional and ethical manner to serve customers and increase the goodwill and profit of the company.
• Ability to work overtime.
• Stay up-to-date on social media and email best practices to integrate them into the overall marketing strategy for the business.
• Assist in other areas of digital marketing that include, but are not limited to, social media, web analytics, graphic design, SEO, and SEM.
• Participate in other corporate marketing initiatives on an as needed basis.
• Evaluate data integrity of the DRH division CRM databases and recommend process improvements.
• Train new sales personnel on CRM tool for effective data capture.
• Coordinate and execute all video production.
• Participate in video pre-production strategy & planning meetings; send meeting recap notes.
• Work with marketing managers and outside vendors to clearly outline expectations, setting pre- and post-production schedules.
• Develop, implement and ensure brand consistency in video development, editing, and production.
• Research and stay on top of industry trends in video, audio and photography.
• Support users of the DRH website and the CRM system.

Qualifications

Required Qualifications

• Label: Bachelor’s degree (B.A.) from a four-year college or university; or two to four years related experience.
• Label: 2+ years of experience in social media platforms in a corporate setting, creating, developing, managing and analyzing public facing websites and webpages in a marketing environment.
• Label: Proficiency with MS Office and email.

Preferred Qualifications

• Label: Proficient in Adobe suite of tools (Photoshop, etc.), HTML, CSS and other markup languages, Google and Social Media Analytics, CAN-SPAM Requirements.
• Label: Working knowledge of SEO/SEM, Web Analytics and Social Media.

Benefits

• Medical, Dental and Vision
• Employee Stock Purchase Plan
• Flex Spending Accounts
• Life & Disability Insurance
• Vacation, Sick, Personal Time and Company Holidays
• Multiple Voluntary and Company provided Benefits

Build YOUR future with D.R. Horton, America’s Builder. #WeBuildPeopleToo