Field Marketing Manager, US

Job Description

As a Field Marketing Manager at Branch, you will own and manage our pipeline-generating programs for Branch's International Business across North America markets, reporting into the Marketing Director. The Field Marketing Manager should have a passion for creating experiences that connect customers and industry experts with our brand. This is a fantastic opportunity for an individual who is a hands-on problem solver looking for an opportunity to grow and have a direct impact within a small, focused marketing team.

Your Responsibilities

• Craft and execute targeted marketing campaigns to meet the regional goals, including but not limited to events, digital marketing, account-based marketing, and email programs etc.
• Manage all elements of the marketing campaign, including planning, messaging, execution, logistics and reporting.
• Design, run, and manage event-based marketing programs that drive a qualified sales pipeline independently.
• Partner with our teams to source participants, presenters, and speakers for all our programs.
• Innovate and experiment with novel ways to engage our audience.
• Support follow up activities in close collaboration with the broader Sales team and report on program feedback, ROI as well as iterations on future activities.
• Collaborate with cross-functional teams to ensure positioning, messaging, goals, deliverables, and tactics are achieved before, during, and after each respective event.
• Manage all event and direct mail logistics as necessary and be looking at developing vendors within the region.
• Grow the prospect database of addressable leads within the region.
• Rally cross-functional resources/teams (such as Sales & Customer Success teams) to drive interest and registrations.
• Travel to and from events for on-site management/coordination (10%-15% of the time).

You'll Be a Good Fit If You Have

• 3-5 years + of marketing programs experience with at least 1-2 years experience building and launching ABM Marketing campaigns including events and webinars.
• Hustle and ownership. Someone who is adaptable and can live in chaos and truly own a program and take it to the next level.
• Experience running multiple marketing programs at once and is able to juggle competing priorities all while being detail oriented.
• Flawless task management skills, with an eye for detail and quality.
• Experience engaging senior business buyers at every funnel stage over long sales cycles.
• A track record of success in participating in field marketing campaigns and working with partners.
• A data-driven mindset and a rigorous process for testing, measuring and optimizing programs.
• Excellent communication and writing skills.
• Experience with an email / marketing automation platform preferred.
• Bachelor's degree preferred.
• Proficiency in MS Word, Excel, PowerPoint, and Google Docs.
• Experience working in the SaaS/ Martech industry is preferred.

Additional Information

This role will be based at our Austin, TX office and follows a Hybrid schedule that will be aligned with our Return to Office guidelines. This role does not qualify for visa sponsorship.