Field Marketing Manager
Job Description
Dynamic high-tech environment
- Great opportunities for progression & share options
- Amazing people, fun culture & a pool table
About the Role
Our Field Marketing Manager will be an integral member of the global Fivecast Marketing team, supporting the execution of the global marketing plan across USA & Canada. They will help to drive awareness, lead generation and revenue growth for Fivecast across our customer base in national security, defence, law enforcement and corporate security.
This is a dynamic role that requires broad experience and capabilities across a range of marketing functions including events management, demand generation strategies and partner marketing. Success in this role requires a proactive mindset and a high level of initiative to be able to seek out marketing opportunities and execute flawlessly. This unique opportunity is for a marketing professional looking to gain experience in the diverse digital intelligence industry and make their mark with a rapidly growing scale-up.
This is an in office role based in Arlington Virginia.
Responsibilities
- Event Management – all elements of Fivecast presence at industry conferences and customer events from planning through to execution and performance reporting
- Lead Generation - drive pipeline growth through webinar programs, content syndication programs, ABM campaigns, industry stakeholders and other lead gen initiatives as required. Track & optimize lead gen performance with the American sales team.
- Partner Marketing - execute joint marketing campaigns and other initiatives with strategic American partners
- Comms and PR: Support PR and Comms initiatives by drafting materials and identifying new vehicles and audiences to spread the Fivecast message in America.
- Merchandise: ordering and tracking branded promotional items.
- Support global marketing initiatives as required including content creation, campaign ideation and execution, website updates.
Required skills and experience
- Bachelor degree: in marketing or similar
- 5+ years’ experience: in a field marketing role
- Proven track record: in B2B event planning and execution.
- Demonstrated success: partnering with sales teams to drive pipeline growth.
- Familiarity: with marketing platforms such as HubSpot CRM, ZoomInfo, and WordPress (or similar tools).
- Strong practical marketing skills: with a hands-on approach to campaign execution.
- Exceptional interpersonal and communication abilities: (verbal and written).
- Highly self-driven: and capable of working independently with remote management.
- Customer-focused mindset: with a positive, proactive attitude.
- Resourceful, innovative: and willing to take calculated risks.
- Strong focus: on ROI, measurable outcomes, and delivering actionable results.
Additional experience that make strong candidates:
- Experience in a SAS software or technology company
- Experience in the Defence or Government Sector
- Experience in marketing or business development for B2B enterprise software solutions
- Content creation and digital, print and graphic design skills
Benefits
- Share Options (equity)
- 28 day paid leave per year (18 paid vacation days + 11 paid holiday days)
- 10 days paid sick & carers leave per year
- 10 days paid military leave per year
- 401k plan, 50% matched up to 3%
- Healthcare (medical, dental & vision)
- Life & Disability insurance