Manager, Digital Marketing Analytics

Position Overview

Unlock the Power of Data, Drive Healthcare Marketing Success as our Manager, Digital Marketing Analytics. At CMI Media Group—a leading healthcare marketing agency—you’ll transform data into actionable insights that optimize campaign performance and elevate client success.

Key Responsibilities

• Be the Architect of Measurement: Oversee the development and execution of robust measurement and analysis plans, ensuring accurate tracking, insightful reporting, and impactful optimization recommendations for marketing campaigns.
• Lead with Data-Driven Insights: Guide and mentor a team of analysts while fostering a culture of analytical excellence and continuous learning.
• Champion Client Success: Partner with client and planning teams, delivering strategic, data-driven recommendations and clear communication to exceed client expectations.
• Drive Operational Excellence: Streamline processes, implement best practices, and maintain data integrity for accurate and efficient reporting.
• Be a Problem Solver: Proactively identify and resolve data discrepancies, troubleshoot reporting challenges, and collaborate with internal and external partners for seamless campaign analysis.

Required Qualifications

• Analytical Powerhouse: 3-5 years of experience in online marketing, web analytics, or research with a proven ability to translate data into actionable insights.
• Leadership & Mentorship: 1-5 years of experience in leading teams, fostering a collaborative and positive work environment.
• Client-Focused Mindset: Exceptional communication and interpersonal skills with a talent for building strong relationships and understanding client needs.
• Project Management Prowess: Strong organizational skills with the ability to manage multiple projects simultaneously and deliver quality work under deadlines.
• Passion for Healthcare: Experience in the pharmaceutical or healthcare industry is a plus.

Benefits & Perks

• Purpose-Driven Work: Contribute to impactful healthcare marketing campaigns that improve patient outcomes.
• Collaborative Environment: Join a team of passionate professionals and industry leaders.
• Compensation: Base salary ranging from $70k to $140k, varying based on experience, responsibility, and business needs.
• Benefits: Enjoy a comprehensive benefits package. For more details, visit Benefits at WPP in the US.