Vice President, Performance Marketing (Washington, D.C.)

Confidential3 months ago
Washington, DC, United States
On-site
Full-time
Junior Level (1-3 years)

Job Description

Position Overview

The Company, a top-tier organization in the consumer services industry, is seeking a Vice President, Enterprise Digital Marketing with a proven track record in developing and managing digital marketing strategies that drive revenue growth. In this role, you will lead the creation and execution of digital marketing programs across various brands—focusing on paid search, shopping engines, display, paid social, affiliate, and video advertising—and work closely with senior management and marketing teams across different geographies.

Key Responsibilities

  • Develop and execute comprehensive digital marketing programs across multiple brands, with a focus on paid search, shopping engines, display, paid social, affiliate, and video advertising.
  • Drive growth, innovation, and achieve sales and ROI objectives through advanced digital strategies.
  • Collaborate with senior management and brand marketing teams to ensure cohesive and integrated marketing efforts across different regions.

Required Qualifications

  • Experience Required: Minimum of 10 years of digital marketing experience, including at least 5 years in paid search, affiliate, and display channels.
  • Qualifications: Strong marketing analytics skills with the ability to derive actionable insights from complex data, advanced computer skills, and proven leadership in managing teams.
  • Exceptional communication and presentation skills, with a proven ability to collaborate effectively across all levels of an organization.
  • Ability to thrive in a fast-paced, entrepreneurial environment and manage multiple projects simultaneously.

Required Skills

Team Leadership
Shopping Engines
MarTech
Digital Marketing
Display Advertising
Paid Search
AdTech
Performance Marketing
Video Advertising
Marketing Analytics
Communication
Affiliate Marketing
Paid Social