Web & Social Media Manager

Position Overview

StaffBuffalo is partnering with a well-established and growing Buffalo-area company to hire a Web & Social Media Manager. This full-time, on-site role offers $55,000–$60,000+ annual salary along with strong benefits and the opportunity to take ownership of digital strategy, content, and e-commerce growth. The role involves managing websites, driving online engagement, and leveraging analytics to increase sales and enhance brand awareness.

Based in the Buffalo, NY area, this position is perfect for a creative digital marketer who enjoys managing content, improving user experience, and turning data into results.

Key Responsibilities

• Maintain and update company websites to ensure accuracy, performance, and a strong user experience.
• Manage website content, SEO, and analytics to drive traffic, engagement, and conversions.
• Oversee product listings and e-commerce updates to help increase online sales.
• Develop and execute social media strategies that align with company goals and seasonal campaigns.
• Manage daily posting, community engagement, and collaboration across creative and marketing teams.
• Create engaging digital content—including posts, newsletters, and visuals—that reflects the company’s brand voice.
• Monitor analytics across web and social platforms and prepare regular reports with insights and recommendations.
• Stay current on trends, platform updates, and best practices in digital marketing and e-commerce.

Required Qualifications

• 3+ years of experience managing websites and social media for a brand or organization.
• Bachelor’s degree in Marketing, Communications, Digital Media, or related field.
• Proficiency in CMS platforms (WordPress, Shopify, Squarespace, or similar).
• Strong understanding of SEO, Google Analytics, and social media analytics tools.
• Excellent writing, communication, and organizational skills.
• Creative mindset with strong attention to detail and visual design awareness.
• Experience with paid digital advertising (Google Ads, Meta Ads) is a plus.

Compensation & Benefits

• $55,000–$60,000+ annual salary based on experience
• 401(k) with company match
• Employer-paid healthcare contributions
• Paid Time Off and NYS sick time accrual
• Opportunity to build and grow a recognizable consumer brand
• Stable, long-standing company with an exciting future