Digital Marketing Associate

Position Overview

At ParetoHealth, our mission is collective greatness—transforming employee health benefits for small and medium-sized businesses since 2011. As the Digital Marketing Associate, you will provide critical administrative, database, and executional support for our marketing operations by managing lead workflows, executing email campaigns, and optimizing campaign performance.

Key Responsibilities

• Lead Lifecycle Management: Define and document an audience segmentation framework within Pardot, build and maintain workflows to ensure high-quality data, deliver campaign-ready invite lists, audit MQL and lead scoring, and develop dashboards to track lead progression.
• Email Marketing Execution: Execute Pardot email campaigns (newsletters, event invites, one-offs) in line with the marketing calendar, manage setup, deployment, and tagging, apply consistent deliverability best practices, and conduct A/B tests to optimize performance.
• Campaign Performance & Optimization: Implement a standardized UTM tagging framework across outbound channels, set up engagement alerts for high-intent actions, collaborate with external PPC consultants, and work with Sales Ops to define technical requirements for campaign execution and reporting.

Required Qualifications

• Minimum of 2 years’ experience in marketing operations, database management, or digital marketing campaign execution.
• Proficient in Salesforce, Pardot, Excel, Google Analytics (GA4), LinkedIn, Google Ads, and tools like Ringlead, Leandata, ChiliPiper, or Clay.
• Analytical mindset with the ability to identify and resolve data inconsistencies.
• Understanding of marketing funnel stages and CRM processes.
• Strong project coordination skills and keen attention to detail.
• Excellent collaboration skills and the ability to communicate technical processes clearly across teams.

Benefits & Perks

• Fully paid medical, dental, and vision benefits
• Flexible PTO
• 401k company contribution
• Tuition reimbursement
• Professional development allowance
• Transportation allowance and daily parking reimbursement
• Engaging hybrid work environment