Marketing Operations Manager

Position Overview

Welcome to Planet. We design, build, and operate the largest constellation of imaging satellites in history—delivering an unprecedented dataset that powers innovations in commercial, environmental, and humanitarian sectors. As a Marketing Operations Manager, you will contribute to strategic projects, optimize lead management, ensure data integrity, and empower our marketing and sales teams with actionable insights. This full-time, hybrid role is based in Location: San Francisco or Washington, D.C. metro (with 3 days per week working from the office). Join us on our mission to change the way people see the world as you collaborate with experts from a variety of domains.

Key Responsibilities

• Contribute to the strategic roadmap for future MarTech innovation, including recommendations for tool replacement, additions, and leveraging AI to streamline efficiencies and enhance personalization.
• Leverage MarTech data and analytics to proactively identify buying signals and enable timely, personalized customer engagements.
• Lead the setup and optimization of new marketing automation tools and critical integrations (e.g., Qualified, conversational AI platforms) to enhance real-time engagement and lead qualification.
• Develop and maintain scalable, next-generation account-based engagement processes focused on smooth progression and conversion for high-value accounts.
• Collaborate with marketing stakeholders to design a robust top-of-funnel customer engagement model using our full suite of marketing and automation tools.
• Identify and implement solutions to manage continuous database growth challenges while maintaining optimal data health.
• Design and implement data flows and automation to eliminate friction, duplication, and lags throughout the sales process.
• Develop and deliver comprehensive training materials and sessions to ensure seamless adoption of new tools and processes.
• Create essential MOPs playbooks and customer journey documentation.
• Provide ongoing support and expertise to users across the organization.
• Collaborate with Revenue Operations, Sales, Product, Engineering, and Design teams to ensure consistent data flow, accurate reporting, and scalable processes.
• Manage and optimize the overall marketing technology stack—including integration between Marketo, Salesforce, and other tools—to ensure proper campaign attachments and lead flow.
• Develop and maintain comprehensive marketing dashboards and reports that provide actionable insights into campaign performance, pipeline contribution, and ROI.
• Ensure data accuracy, consistency, and compliance with privacy regulations (GDPR, CCPA).
• Thoroughly document processes, best practices, and system configurations.

Required Qualifications

• 6+ years of experience in Marketing Operations within a B2B SaaS or technology environment.
• Direct experience with at least one major Marketing Automation Platform (MAP) such as Marketo, HubSpot, or Pardot, along with integrated MarTech tools.
• Expertise with Salesforce CRM, including working with custom objects, reports, dashboards, and lead/contact management.
• Advanced analytical skills with a proven ability to interpret data, identify trends, and translate insights into actionable recommendations.
• Solid understanding of lead scoring, routing, and lifecycle management.
• Familiarity with data management concepts; exposure to data warehousing or handling large datasets is a plus.
• Experience leveraging AI/ML concepts for marketing operations, including for lead scoring, personalization, or automation.
• Proven ability to manage and prioritize multiple, sometimes conflicting initiatives in a fast-paced, evolving environment.
• Experience contributing to strategic roadmaps for MarTech innovation and workflow optimization.
• Ability to develop and implement streamlined funnel models for both traditional and account-based marketing strategies.

Benefits & Perks

• Compensation: US base salary range $100,300—$125,400 USD with eligibility for discretionary short-term and long-term incentives.
• Comprehensive Medical, Dental, and Vision plans.
• Health Savings Account (HSA) with a company contribution.
• Generous Paid Time Off in addition to holidays and company-wide days off.
• 16 Weeks of Paid Parental Leave.
• Wellness Program and Employee Assistance Program (EAP).
• Home Office Reimbursement.
• Monthly Phone and Internet Reimbursement.
• Tuition Reimbursement and access to LinkedIn Learning.
• Equity.
• Commuter Benefits (if local to an office).
• Volunteering Paid Time Off.