SENIOR DIGITAL MARKETING SPECIALIST

Position Overview

Palco is a visionary company pioneering an emerging health-care movement that empowers people with disabilities and those aging to live independent, quality lives. As part of a dedicated team working with government agencies and Fortune 500 managed care organizations, Palco provides technology and financial services to help individuals thrive in their homes and communities. In this role, the Senior Digital Marketing Specialist will develop and execute data-driven marketing strategies to enhance brand visibility, drive engagement, and optimize digital performance across digital advertising, content marketing, SEO/SEM, website conversion optimization, and performance tracking to maximize ROI.

Key Responsibilities

• Develop and execute digital marketing strategies aligned with business goals.
• Identify opportunities for digital growth and implement best practices for continuous improvement.
• Build and implement core digital advertising infrastructure, including new website development and marketing automation integration.
• Optimize website content for search engines and manage paid search campaigns to drive targeted traffic and conversions.
• Create, oversee, and optimize digital content across channels such as blogs, email, and social media.
• Collaborate with the social media team to enhance organic engagement and optimize paid social media campaigns.
• Track key performance metrics, analyze campaign data, and generate actionable insights for stakeholders.
• Manage website conversion rate optimization through A/B testing and UX enhancements.
• Plan, execute, and optimize PPC, display, and social media advertising campaigns while strategically allocating ad spend.
• Coordinate with design, content, and sales teams to ensure cohesive and integrated marketing execution.
• Oversee campaign budget management to ensure cost efficiency and maximum ROI.

Required Qualifications

• 5-7 years of experience in digital marketing, performance marketing, or related roles.
• Strong expertise in SEO, SEM, paid media, social media marketing, and content strategy.
• Hands-on experience with Google Ads, Facebook/LinkedIn Ads, Google Analytics, and CRM platforms.
• Proficiency in marketing automation tools.
• Strong analytical mindset with the ability to interpret data and drive decision-making.
• Excellent communication and project management skills.
• Ability to work independently and collaboratively in a fast-paced environment.

Benefits & Perks

• Generous Paid Time Off
• Quarterly/Annual Bonus Potential
• Retirement Savings: We support you as you save for your future.
• Career Growth Opportunities: Advance your career with a vast portfolio of businesses and a global footprint.
• Paid Training: Earn while you learn with access to internal and external learning opportunities.
• Great Work Environment: Enjoy a collaborative culture with recognized diversity efforts.
• Remote/Work-from-home role promoting a strong work/life balance.
• Opportunity to bring your authentic self to work and make a meaningful impact.