Senior Digital Marketing Analyst

Position Overview

Join Team CARFAX as a Senior Digital Marketing Analyst and empower product management teams through data analysis. At CARFAX, you will be a key contributor in our strategic data initiatives—collecting, interpreting, and analyzing data to drive insights that optimize business opportunities. Enjoy a supportive, mission-focused team with in-person collaboration required 3 days per week.

Key Responsibilities

• Leverage data, market insights, and analytical tools to identify new opportunities that enhance ROI.
• Analyze user behavior, cohorts, funnel analysis, and conversions to generate proactive insights that enhance business value and user experience.
• Serve as the data evangelist, collaborating daily with stakeholders and cross-functional teams throughout the organization.
• Collaborate on business challenges and lead decision-making by applying sound data principles and practices.
• Communicate the effectiveness of new product and campaign launches, taking initiative to address problems and opportunities.
• Develop and incorporate measurement plans and frameworks to facilitate enterprise strategy decisions.
• Identify areas for process enhancement and implement innovative solutions while mentoring team members.

Required Qualifications

• Minimum 5+ years’ experience with Adobe Analytics.
• Proven ability to deliver ROI opportunities to senior management and cross-functional teams (Product, Paid Media, Email Marketing, UX/Design, etc.).
• Results oriented and impact driven — strong focus on achieving revenue, conversion, sales, and other marketing goals, using metrics to measure success.
• Highly analytical and detail oriented with strong business acumen and foresight.
• Proactive self-starter with a strong sense of ownership and a bias toward action and efficiency.
• Excellent verbal and written communication skills with the ability to influence decisions through data storytelling.
• Critical thinker who creates digestible and actionable data frameworks while actively communicating insights.
• Proven track record in problem solving and providing recommendations/solutions.
• Advanced skills in compiling data from multiple sources and visualizing insights; experience with building business models and statistical analysis is a plus.
• Proficient with SQL, Python, or R.
• Experience in data collection architecture and design (Data Layer, Pixels, CDP, DMP, MDM, Website Governance and Compliance Technology).
• Solid understanding of the digital analytics process from strategy and tagging/implementation to reporting.

Benefits & Perks

• Competitive compensation, benefits and generous time-off policies.
• 4-Day summer work weeks and a winter holiday break.
• 401(k) / DCPP matching.
• Annual bonus program.
• Casual, dog-friendly, and innovative office spaces.