Digital Marketing Intern - SEO Focus

Position Overview

As an SEO Intern at Stride, you will be responsible for assisting with various search engine optimization projects within the Marketing department. You will support multiple K12-powered schools’ digital marketing efforts including website optimization, keyword research, content optimization, and technical SEO analysis. Additionally, candidates with experience with SEO tools, Google Analytics, and content management systems like WordPress are a plus. Your work will ensure prospective parents can easily find what K12-powered schools offer, supporting the company's overall enrollment goals.

Key Responsibilities

• Demonstrates an understanding of the company's main business line: our management of 70+ online schools.
• Conducts keyword research and analysis to identify opportunities for improved search rankings across school websites.
• Assists with on-page SEO optimization including meta tags, headers, internal linking, and content optimization.
• Performs technical SEO audits to identify and document website issues affecting search performance.
• Monitors and analyzes website performance using Google Analytics, Google Search Console, and other SEO tools.
• Creates SEO-optimized content including blog posts, landing pages, and website copy following best practices.
• Assists in developing and maintaining SEO content calendars and optimization schedules.
• Evaluates competitor SEO strategies and helps prepare competitive analysis reports.
• Supports link building initiatives and outreach efforts to improve domain authority.
• Collaborates with school staff to optimize content and highlight student success stories for search visibility.
• Assists with local SEO optimization for individual school locations and geographic targeting.
• Provides recommendations for website structure improvements and user experience enhancements.
• Tracks SEO metrics and helps prepare monthly performance reports for the team.
• Assists the team with day-to-day administrative and operational duties as assigned.
• Supports development of SEO guidelines and best practices documentation.
• Forges strong relationships with internal teams and external organizations.
• Ensures thorough, timely, and accurate communications.
• Executes tasks by utilizing various SEO technologies and platforms specific to the business.

Required Qualifications

• Currently working toward an undergraduate or graduate degree in Marketing, Communications, Information Technology, or a related field.
• Basic understanding of search engine optimization principles and best practices.
• Working knowledge of content management systems, particularly WordPress.
• Excellent analytical and problem-solving skills with attention to detail.
• Strong written communication skills with the ability to create SEO-optimized content.
• Excellent interpersonal and collaborative skills.
• Ability to work independently and within a team-oriented environment.
• Strong project, time management, and organizational skills.
• Highly organized, detail-oriented, and able to meet deadlines consistently.
• Ability to prioritize effectively and manage competing priorities.
• High level of quality and accountability for work products.
• Unquestionable personal code of ethics, integrity, diversity, and trust.
• Ability to clear a required background check.

Preferred Qualifications

• Experience with SEO tools such as BrightEdge, SEMrush, Ahrefs, Moz, or Screaming Frog.
• Knowledge of technical SEO including site speed optimization, mobile optimization, and crawling/indexing.
• Experience with schema markup and structured data implementation.
• Familiarity with conversion rate optimization (CRO) principles.
• Understanding of paid search (PPC) and its relation to organic search strategy.
• Experience with social media platforms and understanding their impact on SEO.
• Knowledge of content marketing strategies and content optimization for search.
• Basic understanding of web development languages (HTML, CSS, JavaScript).
• Experience with data analysis and reporting tools beyond Google Analytics.

Benefits & Perks

• Compensation: Approximately $20.00 per hour (actual rate may vary based on geographic location, experience, training, education, and local market conditions).
• Benefits: Robust benefits package potentially including health benefits, retirement contributions, and paid time off.
• Opportunity to work in a dynamic virtual environment open to residents of all 50 states and D.C.
• Gain hands-on mentorship from experienced marketing and analytics professionals while contributing to SEO-focused projects.