Social Media Designer
Job Description
Social Media Designer
Woodruff is seeking a social media designer to join our team of creative problem solvers. The ideal candidate should have 1-3 years of experience and a portfolio that reflects graphic design and digital design capabilities, including social graphics and ads, video and reels, GIFs, Google display ads, banner ads and native ads. They must have a solid understanding of social platforms, the ability and agility to quickly create cross-channel content that meets digital platform specifications and bring excellent design, layout and branding experience.
This person could be located in the Kansas City, MO, office; Columbia, MO, office; or remote.
Essential Duties and Responsibilities:
- Create graphic content (social graphics/templates, blog headers, infographics, stop motion videos, GIFs, display ads, banners, etc.) for use across digital and social media channels
- Have an understanding of video and animation for the social space and be able to think through storytelling for specific audiences
- Work as a member of the creative team and collaborate with social and paid media to concept and complete assigned projects and campaigns, based on supplied strategic and creative input
- Prepare files to specifications to ensure a seamless launch on digital/social platforms
- Stay up to date on current trends in social design best practices and specifications and bring forward new ideas for content or campaigns across channels.
Knowledge and Skills:
- Understanding of major social and paid media platforms, including best practices and specifications for platform-specific content (Facebook, Instagram, X, Threads, Pinterest, Linked In, You Tube, Tik Tok, GIPHY, Google Display, native ads)
- Ability to synthesize information from multiple sources, such as creative or project briefs, personas, brand guidelines and platform documentation, in order to deliver creative, optimized and user-centric designs
- Maintains high skill levels in software programs required to perform assigned job functions (Photoshop, Illustrator, InDesign, Facebook Creative Hub, Figma and other industry software and applications); takes training for new software and tools as required
- Ability to guide and match ad creative/copy with the intent of the target audience in the customer's journey
- Photography and videography experience is a plus (especially using an iPhone)
- Ability to work on multiple projects simultaneously in a fast-paced environment
- Open, honest communication.
Leader Behaviors:
How leaders act on a daily basis as they seek to implement the company's vision and strategic priorities, strive to fulfill the brand promise and live up to the values. Everyone can be a leader.
- Open-minded and active listener
- Continually grows people and business
- Truthful and transparent
- Decisive and accountable
- Forward-thinking
- Proactive and communicates in a positive manner.
Education/Experience/Certification(s):
- 1-3 years of graphic design experience with a focus on social, paid and digital media