Social Media Growth Strategist — Short-Form Video

Key Responsibilities

Strategy & Planning

• Own and manage the monthly social media content calendar across TikTok, Instagram, Facebook, and YouTube
• Define platform‑specific roles, content categories, posting cadence, and day‑of‑week strategy to create a consistent scalable content engine
• Develop structured content execution plans, including video concepts, hooks, scripts, inspiration references, and product focus for each content slot
• Align content strategy with launches, enrollment campaigns, product priorities, and evergreen storytelling
• Establish weekly content focus by SKU, bundles, key categories, and promotions to drive intentional storytelling, engagement, and conversion

Content Development & Execution

• Write & guide high‑performing scripts for video content, including hooks, CTAs, captions, on‑screen text, and hashtags tailored by platform
• Develop content across brand channels to diversify reach and authenticity
• Lead development of short‑form, video‑first content (7-20 seconds) & long‑form for specific platforms (20+ seconds) optimized for engagement and reach
• Utilize AI tools to support content ideation, scripting, and production workflows by product category to streamline and scale content creation
• Collaborate with the internal creative and brand team to execute content aligned with strategic direction
• Ensure all content is on‑brand, and aligned with campaign goals, and best practices

Analytics & Optimization

• Lead weekly and monthly content reviews to evaluate performance and identify optimization opportunities
• Track key organic metrics, including views, watch time, engagement (shares, saves, comments), and follower growth
• Use analytics tools to identify high‑performing content patterns and inform future strategy
• Continuously test and iterate on hooks, formats, and messaging to improve engagement, conversion, and reach
• Partner with the Marketing team to share creative insights, align on performance learnings, and implement platform‑specific insights
• Translate data into clear, actionable direction for stakeholders

Creative Testing & Content Velocity

• Maintain a consistent pipeline of new content each week to support ongoing testing
• Test variations in hooks, formats, and messaging to identify what resonates
• Scale and iterate on high‑performing content while quickly moving on from underperformers
• Build a repeatable system for producing and refining winning content

Cross‑Functional Collaboration & Project Management

• Partner closely with the internal Creative and Brand Marketing team members to align content with campaign timelines, product priorities, and performance goals
• Manage the full content lifecycle, from ideation and planning through production, scheduling, publishing, & execution
• Identify high‑performing organic content suitable for paid amplification and share with the Paid Media team
• Support alignment between organic learnings and paid creative strategy
• Schedule and publish content using Sprout Social, ensuring consistency and accuracy
• Maintain clear documentation of content plans, scripts, and performance insights

Qualifications

• 3‑5+ years of experience in social media management, content strategy, or digital marketing (preferably in restaurant or hospitality)
• Proven track record of growing and managing social channels, especially TikTok & Instagram (experience in YouTube is a plus)
• Demonstrated ability to create content that performs, with a strong understanding of short‑form video, trends, engagement, and shareability
• Experience building and managing structured content systems, including planning, production, and performance optimization
• Experience writing high‑converting scripts, hooks, and content briefs
• Proficiency in Sprout Social or similar social scheduling tools
• Strong understanding of platform algorithms and how content is distributed across TikTok, Instagram, and similar platforms
• Experience using analytic tools and performance data to guide content decisions
• Experience leveraging AI tools to support content ideation and workflow efficiency
• Highly organized with strong project management skills and attention to detail
• Ability to balance creative thinking with data‑driven decision making
• Strong communication and collaboration skills across cross‑functional teams