Director, Industry Marketing - Consumer & Retail
KPMG US7 months ago
Washington, District of Columbia, United States
On-site
Full-time
Junior Level (1-3 years)
Job Description
Position Overview
Known for being a great place to work and build a career, KPMG provides audit, tax and advisory services for organizations in today's most important industries. Our growth is driven by delivering real results for our clients and is enabled by a culture that encourages individual development, embraces an inclusive environment, rewards innovative excellence, and supports our communities. If you're as passionate about your future as we are, join our team. KPMG is currently seeking a Director, Industry Marketing, Consumer & Retail to join our Marketing team.
Key Responsibilities
- Develop the “Go to Market” (GTM) strategy and overarching story for KPMG's Consumer and Retail industry.
- Manage the coordination and execution of an integrated cross-functional marketing plan to establish brand, support relationship development, and drive growth with target audiences and sales channels.
- Execute the sector's thought leadership strategy via an omni-channel approach (digital, social media, video, podcast, webinar, blogs, association affiliation, and tradeshow sponsorships) ensuring adherence to quality standards.
- Partner with Field Marketing, Hub Marketing, Communications, Media Relations, and the industry analyst community to augment brand reach.
- Perform market research to inform strategic Point of View (POV) documents as the industry evolves.
- Diagnose client and prospect needs, translate them into qualifications and use cases, and architect positioning to address critical marketing opportunities while identifying events or venues to increase brand awareness and drive new opportunities.
- Act with integrity, professionalism, and personal responsibility to uphold KPMG's respectful and courteous work environment.
Required Qualifications
- Minimum ten years of recent experience in combined marketing and business in professional services or a similar corporate environment.
- Master of Business Administration degree from an accredited college or university is preferred; a minimum of a Bachelor's degree is required.
- Experience in the Consumer and Retail sector is preferred along with project management, internal client service, and budget management skills.
- Excellent interpersonal, written, and oral communication skills with strong executive presence.
- Proficiency with Microsoft Office Suite applications including Word, Excel, PowerPoint, and Outlook.
- Authorization to work in the U.S. without the need for employment-based visa sponsorship now or in the future.
Benefits & Perks
- Comprehensive Compensation & Benefits Package: Includes a variety of medical and dental plans, vision coverage, disability and life insurance, 401(k) plans, and a robust suite of personal well-being benefits to support your mental health.
- Personal Time Off: Offers paid time off based on job classification, standard work hours, and years of service along with a published holiday calendar and designated breaks.
- Growth and Development: A culture that rewards innovative excellence, supports career development, and embraces an inclusive environment.
- Equal Opportunity Employer: KPMG values diversity and complies with all applicable federal, state, and local laws regarding recruitment and hiring.
Required Skills
Brand Management
Integrated Marketing
Market Research
Client Service
Go to Market Strategy
Microsoft Office Suite
Cross-functional Leadership
Advanced Communication
Content Strategy
Project Management
Budget Management