Vice President of Marketing at Confidential Indianapolis, IN

Vice President of Marketing job at Confidential. Indianapolis, IN.

Vice President of Marketing

About the Company

Pioneering diabetes treatment provider

Industry: Hospital & Health Care

Type: Privately Held, VC-backed

Founded: 2014

Employees: 501-1000

Funding: $200+ million

Categories

• Diabetes
• Health Care
• Medical
• Personal Health

Specialties

• healthcare
• diabetes
• corporate wellness
• health tech
• digital health
• and metabolic health

About the Role

The Company is seeking a VP of Marketing to play a pivotal role in the strategic direction of all enterprise and B2B marketing functions. The successful candidate will be instrumental in shaping the brand identity, driving marketing operations, and leading initiatives that significantly impact sales growth. This senior executive will be responsible for designing and leading long-term marketing strategies that align with the company's mission and revenue goals, as well as directing all aspects of the B2B marketing function, including demand generation, product marketing, client communications, and brand positioning. Collaboration with executive leadership on corporate strategy and cross-functional teams is essential to deliver a coordinated and high-impact market message.

Applicants for the VP of Marketing position at the company should have a minimum of 15 years' progressive marketing experience, with at least 7 years in executive roles. A background in health technology or an innovative market space is appreciated. The role requires a proven track record in managing multi-functional marketing teams, deep expertise in brand creation, digital, growth, product, and customer marketing, and a strong understanding of market trends, data analytics, and customer insights. The ideal candidate will be adept at leveraging innovative technologies, particularly AI, to enhance marketing effectiveness and efficiency. Experience in both public and private companies is preferred, and the candidate should be aligned with the company's values-driven culture, which emphasizes a people-first approach, ownership, and a commitment to evidence-based, data-driven decision-making.

Hiring Manager Title

Hiring Manager Title: Chief Commercial Officer (CCO)

Travel Percent

Travel Percent: Less than 10%

Functions

• Marketing

Confidential