Marketing Manager - Consumer & Private Bank

Position Overview

Texas Capital is built to help businesses and their leaders by leveraging deep industry expertise and a tailored approach. In this role as Marketing Manager, you will work closely with the Consumer and Private Bank teams to develop a strategic marketing plan that drives client adoption and business growth. You will create and optimize digital assets, manage key product marketing initiatives, and collaborate with cross-functional teams to ensure effective campaign execution.

Key Responsibilities

• Partner with brand, product, and business leaders to position the Private Bank and Consumer teams and their products.
• Develop go-to-market calendars in conjunction with the Marketing and Communication teams.
• Define key product marketing strategies and manage budgets to support customer acquisition, deepening, and retention.
• Collaborate with the product team on new launches and updates to existing products.
• Identify and create relevant marketing assets to support various stages of the sales cycle, driving awareness, consideration, and lead generation.
• Work with the content strategist to develop product one-pagers, web content, insights, and testimonials.
• Execute cross-channel marketing campaigns (including paid media, social, email, direct mail, events, and sponsorships) ensuring flawless delivery.
• Define KPIs to measure and optimize marketing strategies, partnering with sales enablement to deliver regular reports and executive summaries.

Required Qualifications

• 8+ years of experience in financial services marketing; experience in consumer banking is preferred.
• Bachelor's degree in Business, Marketing, or a related field.
• In-depth knowledge of wealth management and consumer products and solutions.
• Proven experience in digital marketing and direct marketing strategies.
• Strong ability to collaborate with cross-functional teams and drive product adoption.
• Excellent communication and problem-solving skills with a demonstrated ability to adapt quickly.
• Self-motivated, independent worker with strong organizational abilities.
• Proficiency in collaboration and CRM tools such as Copilot, Asana, and Salesforce, as well as marketing automation tools like Salesforce Marketing Cloud and Google Analytics.

Benefits & Perks

• Health insurance coverage
• Wellness program
• Fertility and family building aids
• Life and disability insurance
• Retirement savings plans with a generous 401K match
• Paid leave programs, holidays, and paid time off (PTO)