Digital Marketing Manager

Position Overview

We’re seeking an exceptionally high-impact Digital Marketing Manager to own our channels—paid social, search, email, content, and conversion rate optimization. This hands-on role involves planning, building, and operating campaigns from start to finish, including developing creative and analyzing results. You will work closely with internal teams (Design, Customer Experience, Product) and coordinate with external vendors when specialized skills are needed. Success in this role means driving measurable impact on overall company revenue through disciplined experimentation.

Key Responsibilities

• Own both the strategic direction and day-to-day management of paid acquisition channels (Meta, TikTok, Google Ads) including audience/keyword research, budgets, pacing, and creative testing.
• Oversee tracking, analysis, and reporting on pixel/server-side events.
• Manage lifecycle marketing in HubSpot: list growth, segmentation, deliverability, automated flows, and campaign calendar.
• Publish a monthly social media content plan: develop hooks and copy, coordinate UGC/creator assets, and perform light video editing for short-form content.
• Improve website conversion rates (Shopify hosted) through A/B testing, messaging hierarchy, offer framing, and maintaining rigorous UTM hygiene.
• Maintain clean analytics and reporting (GA4 and platform dashboards) and deliver a monthly performance narrative with recommendations to discontinue, scale, or iterate campaigns.
• Plan and execute homeschool and school convention promotions: pre-event demand generation, on-site lead capture, and post-event follow-up sequences with ROI tracking.
• Collaborate cross-functionally with Product and Customer Experience to translate customer insights into testable hypotheses and offers.
• Engage with external vendors (designers, editors, media specialists) as needed; brief, QA, and ensure brand consistency.
• Create and maintain lightweight SOPs and playbooks to ensure wins are repeatable and knowledge compounds across the company.

Required Qualifications

• 3–5+ years of hands-on experience with direct ownership of budgets and results in at least one of: paid social or Google Ads, with working knowledge of the other.
• Proficiency with HubSpot (or similar ESP) for automations and campaigns, along with an understanding of deliverability and segmentation best practices.
• Fluency in GA4 and attribution concepts (MER/ROAS/CAC/LTV) with the ability to build clear dashboards and drive data-based decisions.
• Strong direct-response copywriting skills for ads and email, with comfort in giving creative direction and producing short-form video edits.
• Experience with Shopify or similar e-commerce platforms and building landing pages.
• Ability to work autonomously while collaborating effectively with internal teams and coordinating external partners.
• Based in the Portland metro area and available for in-office collaboration on a hybrid schedule.

Preferred Qualifications

• Background in K–12 education, EdTech, publishing, or mission-driven consumer brands.
• Experience with Looker Studio or basic SQL; familiarity with Figma for briefs and annotations.
• Experience running CRO experiments (structured A/B testing) and using heatmap/session-recording tools.
• Experience briefing and managing freelancers.
• Strong aesthetic judgment.

Benefits & Perks

• Compensation: $90,000 – $95,000 base salary plus annual performance-based bonus.
• Benefits: Full benefits package including medical and dental coverage, retirement plan, paid time off, and a hybrid schedule.