Regional Director of Sales And Marketing- Senior Living

Position Overview

Continental Senior Communities is seeking a dynamic Regional Director of Sales & Marketing to lead sales efforts across our senior living communities in Central Ohio, Pittsburgh, Lexington, and Southern Michigan. In this role you will provide hands-on support, drive occupancy growth, mentor sales teams, and implement strategies for long-term success. Regional travel is required but is focused and manageable, allowing you to effectively stay connected with your teams. At Continental Senior Communities, you will help create warm, welcoming environments where residents thrive. For immediate consideration, please email your resume to Alexis Basler at abasler@leaderstat.com.

Key Responsibilities

• Lead, coach, and mentor Community Relations Directors (CRDs) to achieve sales goals.
• Support onboarding and training of new CRDs in the region.
• Provide hands-on coaching through tour observations, sales calls, and outreach activities.
• Partner with communities to develop and execute strategic sales and marketing plans.
• Build and maintain strong relationships with referral sources, prospective residents, and families.
• Monitor key sales metrics (lead generation, conversion rates, closing ratios) and drive performance improvements.
• Stay current on market trends, competitor activities, and industry developments in senior living.
• Collaborate with leadership on annual sales and marketing budgets.
• Foster a culture of teamwork, accountability, and continuous improvement.
• Conduct performance evaluations, provide recognition, and ensure training compliance.
• Represent the organization at marketing events and community activities.
• Travel regionally to support communities and sales initiatives within the assigned area.

Required Qualifications

• Bachelor’s degree in business, marketing, or a related field (preferred).
• Minimum of 5 years of sales experience in senior living, including at least 2 years in a multi-site leadership role.
• Ability to travel up to 90% as required.
• Strong leadership and coaching skills with a proven track record in team development.
• Excellent communication and interpersonal abilities.
• Familiarity with industry regulations, market dynamics, and the competitor landscape.
• Proficiency with CRM systems and sales tracking tools.
• Highly organized, results-driven, and capable of managing multiple priorities effectively.