SEM Manager

Position Overview

This role is responsible for managing day-to-day Search Engine Marketing (SEM) activities – including bidding strategy, ad copywriting, campaign analysis, and budget forecasting – while leading and nurturing a high‐performing team. You will also work closely with key internal and external partners to drive strategic SEM initiatives and ensure impactful execution that aligns with business goals.

Key Responsibilities

• Manage daily SEM activities including bidding strategies, ad copywriting, testing, keyword research, budget forecasting, campaign reporting, and continuous program improvement.
• Effectively manage and allocate the SEM budget to meet expectations.
• Identify, diagnose, develop, and implement optimization strategies to meet business objectives.
• Communicate SEM strategies, performance insights, and recommendations to stakeholders at all levels, including senior leadership.
• Prepare and present performance reports at regular intervals.
• Analyze performance data to translate insights into actionable strategies.
• Proactively identify and recommend process improvements to boost team productivity and campaign effectiveness.
• Stay current with industry trends, best practices, competitors, and platform updates.
• Collaborate with external teams (SEO, content, social media, developers, etc.) to ensure cohesive strategies.
• Build and maintain a collaborative and innovative team environment.
• Hire, train, and manage team performance in accordance with company policies.
• Direct the work of multiple full-time employees, providing guidance on performance and career development.
• Manage daily operations to meet department and company objectives with minimal supervision.
• Adapt to the changing needs of the business by taking on new responsibilities and assignments.
• Establish and maintain effective relationships with internal and external contacts at all levels.
• Maintain high levels of confidentiality and trustworthiness.

Required Qualifications

• Proven background in Search Engine Marketing and Pay-Per-Click advertising, with experience in analytics and reporting platforms such as Tableau and GA4.
• Strong knowledge of SEM best practices and current industry trends.
• Exceptional leadership and team management abilities coupled with excellent interpersonal, analytical, and presentation skills.
• Excellent verbal and non-verbal communication skills with the ability to effectively interact with all levels of the organization.
• Analytical proficiency for assessing strengths and weaknesses of SEM programs.
• Bachelor’s Degree in any field or a minimum of 3 years of relevant work experience, including supervisory experience (internal candidates require a minimum of 2 years as a high-performing team lead/supervisor; external candidates require a minimum of 3 years in a management role).
• Minimum 5 years of hands-on experience in Search Engine Marketing.

Benefits & Perks

• Competitive Pay and Benefits that reward performance.
• Business casual dress environment.
• State-of-the-art facility in a dynamic work setting.
• An experienced management team with vision and a passion for growth.