Junior Marketing Analyst

Position Overview

Direct Persuasion is actively recruiting a highly motivated individual to join our dynamic and ambitious Republican marketing team. As a Junior Marketing Analyst, you will have the opportunity to implement digital marketing strategies for prominent political campaigns, national committees, faith-based nonprofits, and conservative-minded organizations. This role offers exposure to diverse marketing platforms and campaigns, enabling you to make a significant impact on digital fundraising, voter outreach, and persuasion initiatives alongside a lively, hungry team.

Location: Washington, D.C.

Key Responsibilities

• Collaborate to create, build, optimize advertising campaigns on platforms like Meta, Google, X, and more
• Assist in constructing and executing text and email marketing campaigns
• Utilize reporting tools to analyze site traffic trends and online performance metrics, as well as identify top-performing creatives and target audiences
• Planning and building ad, email, and text campaigns with daily pacing monitoring and optimization strategy for both small scale and large scale campaign efforts
• Drive new ideas and handle testing across channels to improve campaign performance including creative, copy, keyword expansion, audience management, landing page optimization
• Track, report, and analyze backend website analytics including opens, clicks, and conversion rates on email and site traffic, page clicks, conversion rates, time on site
• Clearly communicate content and reporting needs for accounts and prioritize requests to appropriate teams
• Help manage external vendors and their campaigns as needed, along with assets and overall performance
• Contribute to building automated processes to make more efficient optimizations throughout the company
• Assist with projects related to company branding, potential new business, and events with partners

Required Qualifications

• Bachelor's degree preferred, but not required
• Passion for Republican politics
• Background in marketing or advertising preferred, but not required
• Excellent written and verbal communication skills
• Proficient knowledge of Microsoft Excel and/or Google Sheets
• Ability to manage multiple task deadlines
• Organized, flexible, and able to work both independently and with the team

Preferred Qualifications

• Self-starter
• Adaptable
• Organized
• Enthusiastic
• Competitive
• Learner
• Responsible
• Ambitious

Benefits & Perks

• Incentive-Based Bonus Structure
• Comprehensive Healthcare
• Complimentary OneMedical Membership
• Life Insurance
• 401K Matching
• Generous PTO
• Work-from-Home Fridays
• Dog-Friendly Office
• Team bondings and vendor outings
• Networking with others in the Republican digital space
• Exposure to colleagues at technology platforms, news publishers, and data partners