Mktg Spc Events/Data Analytics

Position Overview

The Marketing Specialist, Events & Data Analytics in the FUJIFILM Healthcare Americas Corporation Endoscopy division is responsible for the proactive logistical coordination of regional event sponsorships, educational courses, and grant requests from industry societies, Academic Medical Centers, and other health-related organizations in the West and South Central US regions. In addition, this role utilizes internal and third-party platforms to source, aggregate, analyze data, and generate reports on sales enablement and marketing campaign activities. The position works collaboratively with managers, subject matter experts, and various teams and reports directly to the Director, Marketing & Communications.

Key Responsibilities

• Manage the proactive coordination and communication of logistics related to regional event sponsorships, educational courses, and grant requests.
• Leverage the Request Forms portal to evaluate, gain approvals, and process event/grant/equipment requests.
• Ensure timely sharing and coordination of production details with key stakeholders (e.g., product managers, sales, legal, compliance, and regulatory teams).
• Collaborate with the marketing communications team to capture and upload event leads into Pardot/Salesforce.
• Utilize internal and third-party platforms to source, aggregate, and analyze data; generate KPI and performance reports for marketing campaigns and sales enablement.
• Coordinate with product managers, sales, and marketing to assess event performance and provide recommendations for future participation.
• Provide back-up support for Compliance and Legal processes, ensuring proper data entry and follow-up on event requests.

Required Qualifications

• BA or BS degree in Marketing or a related field.
• 5+ years’ demonstrated experience in data analytics and reporting, preferably in the healthcare industry.
• 3+ years’ experience in event process coordination.
• 3+ years’ proficiency with tools such as Salesforce Sales Cloud, Salesforce Pardot, Showpad, Wistia (or similar video platforms), and Google Analytics.
• Proficiency with MS Office Suite (Excel, PowerPoint, Word) and Adobe Acrobat.
• Strong organizational, verbal and written communication, collaboration, and data mining skills.
• Ability to work with a sense of urgency and meet tight deadlines in a fast-paced environment.

Additional Information

• Travel: This role can be remote and requires less than 15% travel.
• COVID-19 Requirements: The successful candidate must comply with applicable vaccine mandates, be willing to test for COVID-19 periodically, and wear a face covering indoors as required, unless exempted for legally valid reasons.
• EEO & ADA: FUJIFILM is committed to equal opportunities in all aspects of employment. Applicants requiring reasonable accommodation should contact the HR Department.