Vice President Marketing - AdTech

VP / SVP of Marketing

Location: Los Angeles, CA (5 days On-Site)

OPEN TO RE-LOCATION

• Must have experience leading the marketing function for an advertising technology start up

Our client, a high-growth ad measurement platform, is seeking a VP / SVP of Marketing to lead its next phase of growth and category leadership.

Trusted by leading global brands, agencies, and media companies, this organization delivers identity-based measurement and AI-powered intelligence that connects consumer sentiment to real advertising performance. As the business continues to scale, they are looking for a strategic, revenue-focused marketing executive to elevate brand positioning, accelerate pipeline, and build a best-in-class marketing engine.

The Opportunity

The “Head of” Marketing will partner closely with the CEO and executive leadership team to drive brand authority, integrated go-to-market strategy, and measurable revenue growth.

This is a highly visible leadership role for a modern marketing executive who understands the adtech / martech ecosystem and knows how to blend compelling storytelling with performance accountability. The ideal candidate has deep experience marketing to sophisticated enterprise marketing leaders and building full-funnel programs that directly impact pipeline, bookings, and long-term customer value.

The organization is particularly interested in leaders energized by AI’s role in transforming marketing strategy, operations, and performance.

Key Responsibilities

• Own the Growth Agenda
• Drive full-funnel marketing programs that create awareness, accelerate demand, and expand customer lifetime value
• Directly influence pipeline creation, conversion rates, bookings, and net revenue retention
• Lead an Integrated Go-to-Market Strategy
• Partner with Sales, Product, and Customer Success to align positioning, messaging, and customer experience
• Establish shared metrics and cross-functional accountability across GTM functions
• Build a Revenue-Focused Marketing Engine
• Oversee demand generation, product marketing, communications, brand, content, and events
• Translate differentiated storytelling into measurable pipeline impact
• Elevate thought leadership across advertising effectiveness and AI innovation
• Drive AI-Enabled Marketing Innovation
• Evaluate and integrate AI tools across marketing operations
• Leverage data and automation to optimize targeting, personalization, and performance
• Develop and Inspire a High-Performance Team
• Build, mentor, and scale a high-performing marketing organization
• Foster a culture of curiosity, accountability, speed, and experimentation
• Contribute to long-term strategic planning and category leadership initiatives

Ideal Background

• 10+ years of progressive B2B marketing leadership experience
• 5+ years leading marketing teams within high-growth adtech
• Proven track record scaling marketing organizations to drive pipeline and ARR growth
• Deep experience marketing to enterprise customers in complex B2B ecosystems
• Strong expertise in brand strategy, demand generation, product marketing, and GTM execution
• Demonstrated experience implementing and scaling AI-enabled marketing tools and workflows
• Ability to balance strategic vision with hands-on operational execution
• Experience supporting enterprise sales motions, product-led growth, and/or partner ecosystems

Opportunity

This is an opportunity to shape category leadership within advertising measurement and AI-powered insights while building a future-ready marketing organization with meaningful executive visibility.