Head of Marketing

Position Overview

Join a team that’s transforming mental healthcare. Founded by psychiatrists, Headlight is more than a company – it’s a movement on the front lines of the mental health crisis. Our mission is simple but powerful: Improving lives, one session at a time. As the most trusted behavioral health partner in the Western U.S., we leverage deep relationships, best-in-class coordinated care and innovative data to ensure superior outcomes and cost savings. As the Head of Marketing you will lead the development and execution of strategies that drive sustainable growth, expand brand awareness, and strengthen connections with patients, partners, and communities while playing a key role in defining the future of behavioral healthcare.

Key Responsibilities

• Strategic Growth Leadership
  • Lead the design and execution of a multi-channel growth strategy encompassing payer partnerships, referral networks, provider recruitment, and direct-to-consumer initiatives.
  • Identify and evaluate new market opportunities, service line expansions, and strategic partnerships that drive revenue growth.
  • Collaborate with clinical and operations leadership to ensure growth initiatives align with capacity, compliance, and quality standards.
  • Develop scalable frameworks for patient acquisition, engagement, and retention.
• Marketing Strategy
  • Oversee the development and execution of integrated marketing campaigns across digital, social, PR, events, and community engagement channels.
  • Build trust and credibility with patients, families, referrers, payers, and partners through empathetic and evidence-aligned storytelling.
  • Strengthen the Headlight Health brand through consistent messaging, design, and thought leadership.
• Data and Performance Optimization
  • Establish and monitor KPIs to measure the effectiveness of marketing and growth initiatives.
  • Leverage analytics, attribution modeling, and insights to optimize campaigns, customer journeys, and conversion funnels.
  • Translate data into actionable strategies that drive continuous improvement and measurable ROI.
• Team Leadership & Cross-Functional Collaboration
  • Build, manage, and mentor a high-performing team of marketing and analytics professionals.
  • Partner with Clinical, Product, Technology, People, and Finance leaders to ensure strategic alignment.
  • Represent marketing and growth in executive discussions, board updates, and strategic planning sessions.

Required Qualifications

• 10+ years of experience in marketing and growth roles, including 5+ years in a senior or executive leadership capacity.
• Proven success scaling healthcare organizations, ideally in behavioral health, digital health, or health tech.
• Deep understanding of healthcare growth levers, including B2C, B2B2C, payer, and provider channels.
• Expertise in digital marketing, performance analytics, CRM, brand strategy, and lifecycle marketing.
• Demonstrated ability to lead diverse teams in fast-paced, high-growth environments.
• Experience developing location-based marketing strategies.

Preferred Qualifications

• Experience marketing healthcare services in regulated environments (HIPAA, CMS, FTC standards).
• Familiarity with value-based care models, integrated care, or population health.
• Advanced degree (MBA, MPH, MHA) or equivalent experience scaling mission-driven healthcare ventures.

Benefits & Perks

• W2 role with competitive compensation
• Medical, Dental and Vision on the first of the month after employment
• Paid Vacation, Sick, and Holiday time
• Employee Assistance Program (EAP) providing confidential counseling services, resources, and support for personal or professional challenges
• 401(k) plan with company contribution
• Opportunity to work in a cutting-edge healthcare technology environment
• Professional development opportunities and training
• Collaborative and supportive work culture
• Impactful role contributing to the enhancement of patient care and healthcare processes
• Total compensation will include a base salary plus equity