Chief Marketing Officer

Position Overview

Dutch is revolutionizing veterinary care through expert telemedicine services, and we are looking for a visionary yet hands-on Chief Marketing Officer (CMO) to lead our marketing strategy and team. In this role, you will define Dutch’s brand positioning, drive consumer acquisition through integrated marketing campaigns, and shape a compelling narrative that connects pet parents with trusted care. You’ll work closely with cross-functional teams and play a pivotal role in propelling growth in a fast-paced, mission-driven environment.

Location: Oakland, CA
Schedule: Executive / Full Time / Hybrid
Compensation: $250,000 - $300,000

Key Responsibilities

• Define and execute an integrated consumer marketing strategy across diverse channels including paid media, OOH, partnerships, social, and more.
• Establish target market segments and work closely with consumer insights to optimize marketing efforts.
• Develop and refine Dutch’s brand positioning, voice, and storytelling to build long-term loyalty with pet parents.
• Oversee creative development and campaign messaging while guiding a talented creative team.
• Manage digital performance marketing initiatives including paid social, search, programmatic campaigns, influencer partnerships, and affiliate marketing to ensure measurable ROI.
• Collaborate with the product team to integrate product launches into broader marketing campaigns.
• Lead and scale a diverse marketing team by establishing processes, tools, and performance metrics for accountability.
• Partner with the executive team on company-wide strategy, budget planning, and growth forecasting.

Required Qualifications

• 10+ years of marketing experience in the consumer sector, ideally within pet, healthcare, wellness, subscription, or membership-based businesses.
• 5+ years of proven experience in managing and scaling teams, including mentorship and team development.
• Demonstrated success in scaling consumer brands from early-stage to national reach.
• Deep expertise in digital and performance marketing channels such as SEO, paid social, search, programmatic, influencer, and affiliate marketing.
• A data-driven mindset with experience in dashboard analysis, funnel metrics, and attribution modeling.
• Strong brand-building capabilities including positioning, messaging, and creative campaign development.
• An innovative, scrappy, and proactive approach with the ability to thrive under resource constraints.
• A passion for pets, healthcare, and startups combined with empathetic leadership skills.

Benefits & Perks

• Health, Dental and Vision Insurance
• Flexible PTO and a robust holiday schedule
• 401k plan with company match
• Professional development opportunities
• Remote role with hybrid flexibility for Bay Area candidates