Regional Digital Marketing Associate
Job Description
Job Description
Develops and administers digital marketing activities including: external website content, organic search marketing paid search marketing, email marketing, social advertising, mobile, text messaging, online testing and optimization. Provides online technical expertise to the marketing team and across the organization. Works with new and emerging technologies to develop, implement, measure and refine marketing plans and campaigns. Acts as a cross functional center-of-expertise for digital engagement, email, search, text messaging and mobile leading cross functional teams, including external agencies to plan create and produce digital marketing programs. Implements new technology to maintain a competitive product and image on the Internet. Executes test updates for the Web site in applicable formats and coordinates graphical updates. Implements interactive marketing projects including email and online advertising to exploit marketing opportunities.
Equal Opportunity Employer
American Red Cross is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.