Associate Director of Digital Marketing Analytics

Job Title

We are looking for an Associate Director of Digital Marketing Analytics to serve as a strategic partner to our clients and internal teams. In this role, you aren’t just a producer of reports; you are a consultant who uses data to drive high-level business decisions.

Your Responsibilities

• Serve as the senior data voice - participating in strategy meetings and executive-level reporting.
• Translate complex findings into clear narratives, focusing on the "so what" and recommended actions.
• Anticipate client questions and build trust through consistent, accurate, and well-contextualized insights.
• Take ownership of data quality across various sources, including third parties and partner agencies.
• Diagnose tag-level issues and lead conversations to fix data inconsistencies at the source.
• Establish processes to improve data reliability and catch issues before they become client-facing.
• Track and interpret KPI trends across website, mobile apps, CRM, digital media, and D2C commerce.
• Develop benchmarks, goals, and forecasts grounded in first- and third-party research.
• Build and maintain dashboards (Looker Studio, PowerBI, Tableau) and develop bespoke analytical approaches when off-the-shelf solutions fall short.
• Explore AI-assisted approaches to automate tasks and improve analysis workflows.
• Partner with Creative, UX, Strategy, and Tech teams to ensure analytics inform every part of the engagement.
• Coach junior analysts and account team members on data interpretation and presentation.

Requirements for a Associate Director of Digital Marketing Analytics

• Experience: 7+ years in a data or analytics role, with at least 2 years in a senior or lead capacity.
• Technical Proficiency: Strong expertise in Google Analytics 4 (GA4) and Google Tag Manager (GTM).
• BI Tools: Expertise in at least one dashboard tool (Looker/Data Studio, Tableau, PowerBI).
• Communication: Demonstrated experience presenting to and influencing non-technical senior client stakeholders.
• Data Management: Proven track record of navigating messy or incomplete data environments to improve quality.
• Domain Knowledge: Strong working knowledge of digital marketing data across web, app, paid media, email, and ecommerce.

Preferred Qualifications for a Associate Director of Digital Marketing Analytics

• Prior agency or consulting experience.
• Experience in data-rich categories such as Automotive or Retail.
• Data Engineering: Exposure to ETL processes and tools (e.g., Supermetrics, Fivetran).
• Experience Analytics: Familiarity with tools like ContentSquare or Quantum Metric.
• Advanced Tech: Familiarity with CDP platforms and the application of Generative AI in analytics.