Social Business Marketing Lead

Contract Duration

12 months

Job Description

WhatsApp is looking for a Social Business Marketing Lead to develop a strategic vision for how to build a community that actively supports, educates, empowers and enables small business owners.

The ideal candidate will understand Social channels, but you’re equally comfortable talking about overall strategic marketing principles. You understand business audiences, messaging, positioning and purpose at a brand and Social level. This individual will have proven experience in developing a B2B Social strategy for small businesses, working cross functionally to develop insights, strategic recommendations and plans, and be capable of selling in strategic thinking to partners and leaders.

You’ll be responsible for best in class strategic Social campaigns for WhatsApp Business and initiatives that support and build the WhatsApp Business brand in the eyes of its users and communities across the globe.

This person will have experience in leading creative development for B2B audiences. They will work with multiple internal teams (internal creative teams, communications, policy and consumer operations) as well as external vendors (e.g. creative, content and influencer agencies).

The ideal individual for this role has a strong background in developing creatively led business-marketing campaigns across the globe, a deep understanding of the small business landscape, a unique passion for problem-solving, collaborating cross-functionally, and developing content that sparks conversation.

This person will also be expert at relationship building: open, tenacious, curious, and a champion for this program of work. Previous experience will have covered social marketing and multi-channel communications planning, using data to identify cultural insights and build compelling strategies for our community content.

Develop and manage the execution of social business marketing campaigns in partnership with internal and external creative and content teams. This could include social first ideas, video content, educational content or business/corporate event coverage in social.

Develop WhatsApp Business’ social strategy, working closely with our social agency and internal teams.

An expert in understanding what works for WhatsApp Business users and its community, making sure that the content we develop has the greatest impact and can really help empower small business owners.

MINIMUM QUALIFICATIONS

• 10+ years advertising and marketing experience with experience in B2B social marketing
• A strong understanding and appreciation of culture and the unique role WhatsApp plays in culture across various geographies
• A passionate user of WhatsApp who deeply understands the value it plays in users lives.
• Experience working for B2B or small business marketing
• Hands-on experience developing and executing creative, innovative, integrated social marketing campaigns with a focus on small business
• Experience collaborating within dynamic and matrixed organizations.
• Proven strategic experience designing and delivering impactful marketing solutions
• Experience building, inspiring, and leading happy and productive teams.
• Thrive in a self-starter, fast-paced and changing environment
• Proven creative sense and communication skills.
• Experience presenting to large audiences and to senior leadership stakeholders

PREFERRED QUALIFICATIONS

• Experience with crisis management and crisis response
• Creative/content/social agency experience