Social Media & Digital Marketing Manager

Position Overview

Social Media & Digital Marketing Manager – Department: Marketing, Employment Type: Full Time, Location: HQ - New York, NY, Compensation: $80,000 - $85,000 / year.
Fernway is seeking a digital-first creative who can manage the day-to-day of our digital marketing presence while bringing ideas to life across platforms. The ideal candidate is equal parts executor and innovator – fluent in content calendars and WordPress, with a strong eye for design, social trends, and the power of community. This is a hybrid opportunity (Tuesday - Thursday in NYC office).

Key Responsibilities

• Own the daily social media calendar across platforms including Instagram, Facebook, Reddit, TikTok, and LinkedIn.
• Create, schedule, and publish engaging content that aligns with brand voice, target audience, and seasonal campaigns.
• Monitor channels and manage community engagement (comments, DMs, tags, mentions) in real time.
• Collaborate with internal teams to amplify product launches, events, partnerships, and announcements.
• Stay on top of emerging platforms, tools, and algorithm shifts to make informed recommendations.
• Update and maintain website content via WordPress, including product pages, home page, and landing pages.
• Manage and improve the retail locator experience and functionality.
• Upload new product information, images, and copy with consistency and accuracy.
• Optimize site content for SEO and user experience.
• Write and schedule segmented SMS messages via HubSpot.
• Build and manage emails in HubSpot for product drops, events, and campaigns.
• Utilize performance data to inform timing, segmentation, and content strategy for email and SMS marketing.
• Track key performance metrics (social engagement, traffic, click-through rates, etc.) and provide monthly reports with insights and recommendations.
• Write and publish blog posts aligned with search trends and brand initiatives.
• Implement SEO best practices across written content, including keyword research and meta data.
• Collaborate with peers to develop story-driven pieces that support campaign objectives.

Required Qualifications

• 4+ years of social media, marketing, and content experience.
• Bachelor's Degree in Business, Marketing, Communications or an equivalent program.
• Strong time-management skills.
• Highly approachable and friendly personality.
• High degree of integrity and ethical conduct at all times.
• Strong attention to detail.
• Must pass a background check in accordance with applicable federal and state laws.
• Proficiency in Microsoft Office and social media platforms like Instagram, Facebook, TikTok, and LinkedIn.
• Experience with Adobe Creative Suite, CapCut, Canva, and WordPress.

Benefits & Perks

• Generous annual leave: 13 paid holidays and up to 3 weeks PTO.
• Comprehensive health coverage: Company-sponsored health, dental, and vision insurance.
• Extra benefits including PSL, FSA, life insurance, 401(k) with match, discounted pet insurance, and gym membership.
• Exclusive membership to the Fernway Secret Shopper Program.