Social Media and Content Growth Specialist

Robert Half22 days ago
Norcross, GA, United States
Hybrid
Full-time
Junior Level (1-3 years)

Job Description

We are seeking a creative and hands-on Marketing Specialist to manage social media, create engaging content, and support brand growth across multiple retail locations. This role will focus on increasing audience engagement, growing brand awareness, and driving traffic through compelling content and digital storytelling.

Responsibilities

  • Develop and execute social media strategies across Instagram, Facebook, TikTok, Pinterest, and other platforms.
  • Create, capture, and edit photo and video content for social media campaigns.
  • Manage content calendars and maintain a consistent posting schedule.
  • Partner with internal teams to promote products, campaigns, and customer experiences.
  • Monitor social media performance and provide recommendations to improve engagement and growth.
  • Support product launches, promotions, and brand awareness initiatives.
  • Stay current on social media trends, platform updates, and best practices.

Requirements

  • 2+ years of experience in social media, content creation, or digital marketing.
  • Strong understanding of major social media platforms and content best practices.
  • Experience with photography, videography, and short-form video production.
  • Proficiency with Adobe Creative Suite, Canva, CapCut, or similar tools.
  • Ability to analyze performance metrics and optimize content based on insights.
  • Strong communication, organization, and project management skills.
  • Comfortable creating content on-site and working in a collaborative, fast-paced environment.

Preferred

  • Experience supporting retail, consumer products, home, lifestyle, or showroom-based brands.
  • Passion for visual storytelling, design, and emerging social media trends.

Required Skills

Organization
Short-form Video Production
Photography
Digital Marketing
Canva
Performance Metrics Analysis
Videography
Social Media Strategy
Project Management
CapCut
Content Creation
Adobe Creative Suite
Communication