Marketing Associate - Hybrid

About Us:

The Training Center is a fast-growing, premier provider of industry-leading education, professional development, and certifications for individuals pursuing careers in the boiler and HVAC industries. With a focus on hands-on training and real-world skills, we empower our students to meet industry demands and advance their careers. We are seeking a Marketing Associate to join our team and help us drive growth, engage with our target audience, and build our brand presence across various channels. This is an excellent opportunity for a motivated, creative, and detail-oriented individual looking to grow their marketing career in a dynamic environment.

Position Overview:

The Marketing Associate will work closely with the leadership team and course directors to support the development and implementation of various marketing initiatives. This role involves hands-on experience with social media management, content creation, digital marketing, and analytics. The ideal candidate is proactive, organized, and eager to contribute innovative ideas to elevate our brand and achieve our business objectives.

Key Responsibilities:

• Campaign Support: Assist in the planning, execution, and tracking of marketing campaigns across channels, including social media, email, and content marketing.
• Content Creation: Develop and curate engaging content for digital channels, including social media posts, blog articles, newsletters, and website updates.
• Social Media Management: Manage social media accounts, post regularly, engage with followers, and monitor community feedback.
• Market Research: Conduct research on industry trends, competitor activities, and customer insights to support targeted marketing strategies.
• Event Coordination: Support the planning and execution of events, webinars, and promotional activities.
• Data Analysis: Track, analyze, and report on marketing metrics, using insights to inform future campaigns and improve performance.