Manager - Marketing Analytics

Position Overview

The Manager – Marketing Analytics is responsible for developing and socializing the insights of all paid and owned marketing channels. In this role, you will partner with marketing channel leads to optimize budget and tactics by utilizing best-in-class modeling and analytics solutions. You will report to the Director - Performance Marketing and supervise a Marketing Analyst.

Key Responsibilities

• Lead AE’s incremental marketing analysis by leveraging Marketing Mix Modeling software to provide quarterly budget and channel recommendations.
• Use MTA solution to provide necessary insights to optimize performance marketing channels.
• Partner with digital media and social media agencies to analyze and optimize campaign placements, creative, and advertising spend.
• Provide insights into influencer program impact – both direct (URL tracking) and indirect (SEO, traffic/sales increases).
• Manage Google Analytics, Tableau reporting, and dashboard creation to support acquisition and retention-based marketing efforts.
• Perform QA of marketing data, pixel implementation, and tracking setup for all digital marketing channels.
• Assist with customer marketing campaign analysis including email, SMS, and direct mail.
• Create and manage automated media spend reporting using API connections across digital platforms.

Required Qualifications

• Bachelor’s Degree in Marketing, Analytics, Data Science, Statistics or a related field.
• 5+ years of experience in an analytics or data science role.
• 3+ years generating marketing insights for large, B2C organizations with robust digital marketing programs and budgets.
• High degree of proficiency with data tracking, management, analysis, and visualization software such as Google Analytics, Google Cloud Platform, Tableau, and Excel.
• Strong analytical, prioritizing, interpersonal, problem-solving, presentation, and planning skills.
• Excellent verbal and written communication skills.
• Demonstrated collaborative skills and the ability to work well within a team.
• Ability to work in a fast-paced and deadline-oriented environment with critical attention to detail.

Benefits & Perks

• Actual starting pay is determined by various factors, including but not limited to relevant experience and location.
• Subject to eligibility requirements, associates may receive healthcare benefits (including medical, vision, and dental), wellness benefits, 401(k) retirement benefits, life and disability insurance, employee stock purchase program, paid time off, paid sick leave, and parental leave and benefits.
• Paid Time Off, paid sick leave, and holiday pay vary by job level, type, location, employment classification, and years of service.
• AEO may also provide discretionary bonuses and other incentives at its discretion.