Marketing Account Lead

Position Overview

Resource Innovations is seeking an experienced Marketing Account Lead to join our growing Marketing team in Chicago, supporting Residential Energy Efficiency programs in the Midwest. This role is equivalent to a Senior Account Executive in a marketing agency environment and is ideal for someone who brings agency experience, strong client leadership skills, and is looking for the opportunity to deliver meaningful, high-quality work that makes a real impact.

As a Marketing Account Lead, you’ll support Energy Efficiency utility programs, gaining hands-on experience in large residential energy efficiency efforts. You will serve as the day-to-day marketing lead for assigned utility programs, managing integrated marketing initiatives from planning through execution. You will work closely with utility clients, internal creative and digital partners, program teams, engineers, and external stakeholders to ensure marketing efforts are strategic, well-coordinated, and delivered on time and on budget.

Eligible candidates must be able to work independently while managing multiple accounts and projects simultaneously. Success in this role requires strong client management skills, attention to detail, organization, and proactiveness. You’ll play a key role in planning and managing campaigns and events that drive awareness and participation in energy efficiency programs – helping households and communities lower energy costs, improve comfort, and access smarter energy solutions. The successful candidate will have a minimum of 5 years marketing experience. Agency experience is preferred.

As Resource Innovations continues to build and evolve an internal agency model, this is an exciting opportunity to help shape how marketing supports large-scale, purpose-driven programs that directly impact customers and communities.

Resource Innovations (RI) is a women-led energy transformation firm focused on impact. Building on our expertise in energy efficiency, we're constantly expanding our portfolio of clean energy solutions to guide utilities through increasingly complex, connected challenges. Load flexibility. Electrification. Carbon reduction. With every step, we're leading the charge to power change.

Key Responsibilities

• Client & Account Leadership
• Serve as the primary day-to-day marketing lead for assigned Residential utility programs, acting as a trusted partner to internal program teams and client stakeholders.
• Lead status meetings, working sessions, and check-ins, ensuring clear communication, alignment, and follow-through.
• Strategic Thinking & Insights
• Develop a strong understanding of Residential energy efficiency programs, customer segments, and utility objectives.
• Bring insights and recommendations to the team by connecting data, customer behavior, and program performance to marketing decisions.
• Integrated Marketing Execution
• Plan and manage integrated marketing initiatives across channels such as email, digital media, content, events, outreach materials, and customer communications.
• Translate program goals and client needs into clear briefs, timelines, and actionable direction for internal teams.
• Project & Workflow Management
• Manage scopes of work, timelines, budgets, and deliverables using project management tools.
• Track milestones and dependencies, proactively identifying risks and resolving issues to keep work on track.
• Production of Marketing Materials
• Coordinate the development and production of marketing materials in collaboration with creative, digital, program, and engineering teams.
• Monitor the status and quality of deliverables to ensure work is on strategy and meets program requirements.
• Data, Reporting & Measurement
• Assist in compiling and analyzing campaign and event data, preparing reports and summaries to track effectiveness and inform optimization.
• Help synthesize results into clear takeaways and recommendations for internal teams and clients.
• Event Planning & Support
• Lead or support planning and execution of events such as webinars, presentations, community events, and meetings, including logistics and on-site or virtual support.
• Collaboration & Team Development
• Work closely with cross-functional teams to support cohesive, well-executed, and measurable marketing efforts.
• Mentor and support junior team members, contributing to team growth and knowledge-sharing.
• Other duties as assigned.

Required Qualifications

• Location: Must be located in the greater Chicagoland, IL area or willing to relocate within 30 days of acceptance.
• Schedule: Ability to travel locally up to 10% and work from the Chicago office periodically (a few times per month).
• Education: Bachelor’s degree (BBA, BA, or BS) in Marketing, Business, Communications, Digital Media, Digital Marketing or a related field/equivalent experience required.
• Experience Required: Minimum 5 years of professional experience in marketing, communications, project management, client management, or related fields.
• Qualifications: Basic proficiency in Microsoft Office Suite and the ability to quickly learn and utilize new tools and technologies, including project management, email marketing, and analytics platforms.
• Experience leading client meetings and providing status reports.

Preferred Qualifications

• Qualifications: Agency experience is strongly preferred, particularly in a Senior Account Executive or similar role.
• Qualifications: Experience with project management tools, email marketing platforms, and analytics systems (e.g., Wrike, Campaign Monitor, Google Analytics) is a plus.

Benefits & Perks

• Salary: $70,000 - $85,000 base salary plus discretionary annual bonus.
• Compensation: Final compensation will be determined based on factors such as the candidate’s experience, education, and location.
• Benefits: Comprehensive package including three weeks of paid vacation per year, paid holidays, a 401(k) retirement plan with employer matching, health, dental, and vision insurance, and other supplemental benefits.