Social Media and Marketing Manager

Job Summary

We are seeking an energetic and innovative Social Media and Marketing Manager to lead our digital marketing initiatives and elevate our brand presence across multiple platforms. This dynamic role involves developing compelling content, managing social media channels, executing targeted advertising campaigns, and analyzing performance metrics to optimize engagement. The ideal candidate will be passionate about digital marketing, possess a keen eye for design, and excel at building meaningful relationships with audiences. Join us to drive brand awareness, foster community engagement, and contribute to our overall marketing strategy with creativity and enthusiasm.

Duties

• Develop and implement comprehensive social media strategies aligned with brand goals across platforms such as Facebook, Instagram, Twitter, LinkedIn, and others.
• Create engaging content including graphics, videos, blog posts, and photography that resonate with target audiences and promote brand messaging.
• Manage social media calendars, schedule posts using tools like Hootsuite or Buffer, and monitor ongoing campaigns for maximum impact.
• Conduct social listening to track conversations around the brand, industry trends, and competitors to inform marketing tactics.
• Execute paid advertising campaigns on platforms like Facebook Ads to boost visibility and drive traffic to e-commerce sites or landing pages.
• Analyze web analytics and social media metrics using tools like Google Analytics to measure campaign performance and identify opportunities for growth.
• Collaborate with cross-functional teams including graphic designers, PR specialists, and content creators to ensure cohesive branding and messaging.

Requirements

• Proven experience in social media management, digital marketing, or related roles with a strong portfolio of successful campaigns.
• Proficiency in graphic design software such as Adobe Photoshop, Adobe Illustrator, and the Adobe Creative Suite for content creation.
• Familiarity with social media management tools like Hootsuite or Buffer for scheduling and analytics purposes.
• Knowledge of SEO strategies, keyword research, web analytics, and social listening techniques to enhance online presence.
• Experience with Facebook Advertising and other paid digital marketing channels to increase reach and engagement.
• Strong writing skills with attention to proofreading for clear, compelling messaging across all content formats.
• Ability to manage multiple projects simultaneously while maintaining a high level of organization and attention to detail.
• Excellent relationship management skills to engage with audiences authentically and foster community growth. Join us as a Social Media and Marketing Manager if you're ready to energize our brand’s digital voice! Bring your creativity, strategic thinking, and passion for digital marketing to help us connect meaningfully with our audience while advancing your career in a vibrant environment dedicated to innovation!

Job Type

Job Type: Part-time

Pay

Pay: $25.00 - $40.00 per hour

Benefits

• Flexible schedule

Work Location

Work Location: Hybrid remote in Irvine, CA 92606