University of Cincinnati is hiring: Brand Multimedia Specialist, Marketing + Com

Position Overview

The Brand Multimedia Specialist, Marketing + Communications, Hybrid is a creative producer and visual storyteller responsible for elevating the University of Cincinnati’s reputation through bold brand activation and compelling digital storytelling. In this role, you will create scroll-stopping photography, video, and motion content that drives engagement and inspires action across digital platforms. You will work in a fast-paced, collaborative environment with a flexible hybrid schedule. Location: Cincinnati, OH, US

Key Responsibilities

• Produce and manage brand-forward photography and videography to support high-impact, campaign-specific initiatives while ensuring alignment with UC’s visual identity and strategic goals.
• Capture “Moments that Matter” through high-quality photo and video coverage of signature university events such as Convocation, Commencement, Homecoming, and other milestone moments.
• Lead creative content production in collaboration with the Senior Social Media Manager by concepting, capturing, and editing photo and video assets for UC’s social media channels.
• Design and deliver digital-first assets including short-form videos, motion graphics, and photography for use across UC’s digital ecosystem (social media, web, email, digital advertising).
• Develop and optimize short-form video and social media content tailored for platforms like TikTok, Instagram, YouTube, and Facebook.
• Support Media Relations and Content teams by capturing and delivering high-quality assets that elevate news stories, blog posts, and signature content.
• Assist in web experience development by creating visual assets for Adobe Experience Manager (AEM) and UC.edu.
• Partner with the Digital + Social Apex Users Group to enhance UC’s digital storytelling and user interface.
• Ensure all digital creative assets comply with accessibility and usability (WCAG) standards.
• Design and execute social activations, pop-ups, and digital-first campaign events that increase engagement and extend the UC brand.
• Support data-driven creative decisions by evaluating performance metrics and monitoring KPIs.
• Utilize project management tools to plan, track, and collaborate effectively with Marketing + Communications and other campus stakeholders.
• Manage vendors, contractors, and external partners by writing specifications and coordinating deliverables.
• Stay current with industry trends, including AI and digital engagement strategies, to bring innovative ideas to the team.
• Perform additional duties as assigned to support departmental needs.

Required Qualifications

• Education: Bachelor's Degree
• Experience Required: Three (3) years of relevant work experience in a related field

Preferred Qualifications

• Demonstrated proficiency in Adobe Creative Cloud, including Photoshop, Premiere Pro, After Effects, InDesign, and Lightroom
• Experience with photo and video production, including proficiency with DSLR/mirrorless cameras, audio capture, lighting, and post-production editing
• Strong portfolio showcasing digital-first creative work such as social media content, short-form video, motion graphics, and photography
• Familiarity with digital asset management (DAM) systems and content management systems, preferably Adobe Experience Manager (AEM)
• Understanding of accessibility and usability standards (e.g., WCAG) and ability to apply them to digital media
• Experience developing branded assets and templates for cross-platform use (web, email, social, print)
• Strong storytelling instincts with a keen eye for visual composition, pacing, and audience engagement
• Highly organized with experience managing creative projects using digital project management tools (e.g., Asana, Trello)

Benefits & Perks

• Compensation: Competitive salary between $55,000 - $58,500 annually based on experience
• Benefits: UC offers an exceptional benefits package including tuition remission for eligible dependents, robust retirement plans (OPERS, STRS, or an Alternative Retirement Plan with UC contributing 14–18% of salary), and a comprehensive work-life balance program featuring vacation, sick time, 11 paid holidays, additional end-of-year time off, 6 weeks of paid parental leave, flexible spending accounts, and wellness programs