Marketing Manager, CRM

Position Overview

We’re defining what it means to build and deliver the most extraordinary sports and entertainment experiences. Our global team is trailblazing new markets, developing cutting-edge products, and shaping the future of responsible gaming. At DraftKings, “impossible” isn’t part of our vocabulary. As a Marketing Manager focused on CRM, you will play a key role in developing and implementing strategies to maximize customer engagement, retention, and loyalty for a new and transformative initiative. Your strong CRM foundation, analytical mindset, and self-starter mentality will drive the evolution of our customer experience and market growth strategy.

Key Responsibilities

• Lead lifecycle marketing strategy and execution, and support go-to-market strategy.
• Own the end-to-end setup of cross-channel campaigns (email, push, in-app) with a focus on content-rich engagement.
• Develop and deliver clear, actionable frameworks and performance updates to senior leadership.
• Partner with Product, Analytics, Ops, and Engineering to launch new campaigns and automate core journeys across customer segments.
• Establish and maintain a testing roadmap to optimize engagement and retention.
• Continuously elevate standards for message relevance, format optimization, and customer-centric communication.
• Provide day-to-day leadership, coaching, and direction to direct report(s) in a fast-paced, evolving environment.

Required Qualifications

• At least 5 years of relevant CRM or lifecycle marketing experience, preferably in Technology, Ecommerce, or Regulated Gaming.
• At least 1 year of people management experience with a proven ability to lead a team towards measurable business goals.
• Strong analytical skills with experience in designing A/B tests and interpreting results.
• Highly organized and detail-oriented, capable of managing multiple projects simultaneously.
• A strategic, data-driven thinker who thrives in ambiguity and is excited to build something new.
• Experience with Braze or a similar CRM system is required; familiarity with HTML, SQL, or Tableau is a plus.

Benefits & Perks

• Compensation: US base salary range is 111,000.00 USD - 138,700.00 USD, plus bonus, equity, and benefits as applicable.
• Guidance provided for obtaining a gaming license if required.
• Join a dynamic, innovative team at a publicly traded technology company that is shaping the future of sports and entertainment.