Business Development Representive; Entry Level

Position: Business Development Representive (Entry Level)

Healthcare Business Development Representative (Hospice & Community Partnerships)

Full-Time | Field-Based | Territory-Based | Healthcare Sales

Vitality Hospice & Palliative Care is seeking a motivated, relationship-driven Business Development Representative (Entry Level) to grow and strengthen referral partnerships across the local healthcare community.

This is an excellent opportunity for:

• Entry-level candidates looking to break into healthcare sales or hospice
• Professionals with experience in senior living, assisted living, skilled nursing, home health, or medical offices
• Healthcare professionals transitioning into business development
• Recent graduates interested in healthcare marketing or account management

Healthcare sales experience is welcome — but not required. We provide training and ongoing leadership support for the right candidate.

If you are relationship-oriented, self-motivated, and want to represent a mission-driven organization that supports families during life’s most important moments, we’d love to connect.

Position Overview

As a Business Development Representative, you will manage and grow a defined territory by building strategic referral partnerships with:

• Assisted Living and Independent Living communities
• Skilled Nursing Facilities (SNFs)
• Hospitals and discharge planners
• Physician offices and specialty clinics

You will serve as the face of Vitality Hospice in the community — driving awareness, education, and referral growth while upholding the highest standards of compliance and compassion.

This is a field-based, territory-focused healthcare sales role with structured activity goals and performance benchmarks following onboarding.

Key Responsibilities Support Patients, Families & Professional Partners

• Work within scope to support patients, families, and professional partners
• Collaborate with management during daily-weekly check-ins to ensure marketing activities align with patient and referral-source needs.
• Provide updates and same day response to internal and external inquiries to support timely access to care.

Develop & Maintain Community Relationships

• Conduct consistent on-site visits (targeting 6–8 daily once fully ramped) with SNFs, ALFs, hospitals, and physician offices
• Maintain a rolling list of 20–30 key accounts with strategic relationship-building plans
• Actively engage in assigned territory during standard business hours (9am–5pm)

Strengthen Referral Source Partnerships

• Complete weekly follow-up touchpoints with active referral sources
• Schedule regular referral meetings (goal of 8–10 per week after onboarding period)
• Maintain proactive, HIPAA-compliant communication with discharge planners, case managers, physicians, etc.

Deliver Exceptional Customer Service

• Respond to referral partner requests same day
• Document outreach and actions in CRM

Execute Marketing & Education Initiatives

• Support monthly marketing campaigns and program rollouts
• Track initiative outcomes (attendance, follow-ups, leads generated) within 24 hours in CRM

Deliver Education & Engagement Activities

• Conduct a minimum of 4 educational touchpoints per month (in-services, luncheons)
• Coordinate regular staff appreciation and engagement activities within priority accounts (goal of 6–8 per month)

Identify Growth & Outreach Opportunities

• Prospect and develop at least 3 new referral relationships per month
• Contribute to achieving monthly territory growth goals

Represent the Vitality Brand

• Attend 1–2 networking events or community functions per month
• Ensure marketing materials are professionally distributed and maintained

Track Performance in CRM

• Log all visits, meetings, and outcomes daily
• Update account strategies weekly

Participate in Meetings & Training

• Attend required team meetings and company events
• Complete onboarding and ongoing professional development

Demonstrate the Hospice Philosophy

• Model compassion, respect, and integrity in all interactions
• Maintain compliance with organizational standards and regulatory guidelines

Ideal Background

We welcome candidates with:

• Experience in healthcare, senior living, hospice, home health, SNF, or medical office environments
• Entry-level sales, customer service, or account management experience

Strong…