Marketing & Social Media Director-O'Steen Automotive Group

Position Overview

O'Steen Automotive Group, a family-owned dealership recognized as a Best Place to Work, values creativity, collaboration, and professional growth. We are seeking an experienced Marketing & Social Media Director to lead digital marketing, social media management, website oversight, advertising, and community engagement. This role is both strategic and hands-on—driving brand consistency, lead generation, and performance tracking across multiple channels while ensuring compliance with OEM and dealer platforms.

Key Responsibilities

• Digital Marketing & Advertising: Plan, create, deploy, and optimize paid digital media campaigns across Meta (Facebook/Instagram), Google Ads, and other channels; manage ad buying, budgeting, targeting, and performance tracking.
• Social Media Management: Develop and manage content calendars; create, schedule, and publish posts, stories, reels, and short-form videos; monitor engagement and maintain brand reputation.
• Website, SEO & SMO: Oversee dealer website updates (preferred DDC platforms), optimize content for SEO/SMO, and manage blogs, landing pages, photos, and videos.
• OEM Coordination & Compliance: Ensure branding and advertising compliance with OEM requirements; handle co-op reimbursement requests and manage display ads.
• Graphic Design & Creative: Design digital and print assets (display ads, social graphics, email graphics, event materials) using Adobe InDesign, Canva, etc., while maintaining consistent branding.
• Email Marketing: Create, deploy, and track email campaigns including segmentation and performance analysis.
• Video & Photography: Capture and edit event photography and video using tools like DaVinci Resolve or Adobe Premiere Pro.
• Community Events & Brand Presence: Plan and execute community events, sponsorships, and on-site activations, including event promotion and impact measurement.
• Interviews & Content Creation: Conduct interviews with staff, customers, and community partners, and repurpose content for multiple channels.
• Budgeting & Planning: Manage marketing budgets and calendars, forecast spend, monitor performance, and align marketing goals with business objectives.

Required Qualifications

• Proven experience in digital marketing, social media, and paid advertising.
• Strong knowledge of Meta Business Manager and Google Ads.
• Experience with DDC websites and dealer digital ecosystems.
• Solid understanding of SEO, SMO, and content optimization.
• Proficiency in Adobe InDesign, Canva, and basic graphic design principles.
• Experience in creating and deploying email marketing campaigns.
• Video editing expertise with DaVinci Resolve, Adobe Premiere Pro, or similar software.
• Photography and event coverage experience.
• Strong organizational, time-management, and communication skills.

Preferred Qualifications

• Web development or advanced website management experience.
• Automotive or OEM marketing experience.
• Familiarity with co-op advertising programs and reimbursement processes.
• Experience managing vendors, freelancers, and agencies.
• Strong analytical and reporting skills.

Benefits & Perks

• Compensation: Competitive compensation based on experience.
• Opportunity to lead and shape a growing brand.
• Creative freedom with strategic support.
• Benefits: Dynamic, community-focused work environment.