Director of Marketing

Inland Family of Companies5 months ago
Milwaukee, Wisconsin, United States
Hybrid
Full-time
Junior Level (1-3 years)

Job Description

Position Overview

We’re seeking a Director of Marketing to lead brand strategy, communications, and marketing initiatives across our family of companies. In this role you will drive content creation and presentation materials for both internal and external audiences, facilitate the property marketing process, and guide a high-performing team to deliver impactful, integrated campaigns and collateral that align with business growth and real estate strategy.

Key Responsibilities

  • Strategic Leadership: Own overall marketing strategy, platform, and team leadership to ensure alignment with business objectives and growth goals.
  • Brand Leadership: Lead the development and management of brand architecture, positioning, and messaging across all company brands, ensuring consistency and market relevance.
  • Content Development: Develop messaging frameworks, tone of voice, and content for websites, campaigns, and marketing collateral to reinforce brand identity and engagement.
  • Property Marketing: Oversee the creation of custom property marketing suites including brand development, messaging, website marketing, and print collateral.
  • Team Management: Build, mentor, and lead a high-performing marketing team, fostering collaboration and professional growth.
  • Collaboration: Partner with internal stakeholders and clients to understand objectives and deliver high quality marketing content.
  • Real Estate Strategy Alignment: Provide strategic marketing leadership with a focus on real estate, supporting business growth through research and market positioning.
  • Cross-Department Leadership: Collaborate with marketing, research, property management, and brokerage teams to ensure integrated execution across all functions.
  • Organizational Agility: Drive adaptability within the marketing team, thriving in a fast-paced environment and embracing change.

Required Qualifications

  • 8+ years of marketing and brand management experience, including 4+ years of team management experience.
  • Bachelor’s degree in marketing, communications, or a related field.
  • Expertise in brand strategy, architecture, and positioning with experience managing multiple brands.
  • Proficiency in CRM, digital marketing platforms, analytics tools, and content development best practices.
  • Exceptional communication and presentation skills for diverse internal and external stakeholders.
  • Demonstrated ability to mentor and lead a market-leading marketing team.

Benefits & Perks

Comprehensive benefits package including:

  • Three medical plan options
  • Dental and vision coverage
  • Flexible spending plan
  • Short-term and long-term disability coverage
  • 401(k) participation starting with your first paycheck
  • Company-paid life insurance
  • Educational assistance
  • Generous Paid Time Off (PTO) and paid company holidays

Required Skills

property marketing
brand strategy
Google Analytics
content development
social media marketing
digital marketing
communications
CRM management
campaign management
HubSpot
team leadership
Adobe Creative Suite