Associate Director, Alliance Marketing (Microsoft Alliance)

Position Overview

Known for being a great place to work, KPMG delivers audit, tax, and advisory services across key global industries while fostering an inclusive culture that rewards innovative excellence. We are currently seeking an Associate Director, Alliance Marketing to join our Clients and Markets team. In this role, you will be pivotal in executing joint strategic marketing plans for our Microsoft alliance, elevating our brand through co-branded assets and dynamic demand generation programs.

Key Responsibilities

• Manage the execution of a joint strategic marketing plan for the Microsoft alliance, ensuring alignment with business objectives and growth ambitions. Oversee the development and execution of a content strategy including videos, social assets, and case studies.
• Plan, execute, and optimize a portfolio of demand generation programs, including KPMG’s presence at Microsoft conferences, webinars, and client events.
• Supervise various marketing programs by developing detailed project plans to ensure on-time, on-budget, and high-quality delivery while leveraging lead management tools to measure program effectiveness and sales impact.
• Oversee program-level budgets and marketing development funds (MDF), including forecasting, reporting, and executing plans to boost the visibility of alliance solutions via social media, podcasts, advertising, and web content updates.
• Develop co-branded marketing assets with Microsoft, integrate campaign assets and thought leadership into broader marketing initiatives, and serve as a key contact for the Microsoft alliance team to secure high-impact co-marketing opportunities.
• Project manage KPMG’s presence at alliance-specific conferences and execute joint webinars, client roundtables, and digital campaigns focused on data and AI readiness.
• Act with integrity, professionalism, and personal responsibility to uphold a respectful and courteous work environment.

Required Qualifications

• Minimum eight years of recent experience in integrated marketing at a large enterprise technology/software company or a professional services firm is preferred.
• A Bachelor’s degree is required; a Master’s degree from an accredited college or university is preferred.
• Strong experience in alliance marketing with proven expertise in developing and executing integrated marketing campaigns, events, and digital strategies; proven leadership in managing projects, programs, and small teams.
• Ability to work effectively in a hybrid setting and travel as required, with strong self-motivation and communication skills in both virtual and in-person environments.
• Proven aptitude to collaborate with and influence senior business stakeholders through strong networking skills while driving projects forward and managing complex budgets.
• Excellent communication skills with a strategic, adaptable mindset to thrive in a fast-paced environment.
• Must be authorized to work in the U.S. without employment-based visa sponsorship now or in the future.

Benefits & Perks

• Comprehensive Compensation and Benefits Package: Enjoy a competitive benefits package that includes a variety of medical, dental, vision, disability, life insurance plans, a 401(k) plan, and a robust suite of personal well-being benefits.
• Personal Time Off (PTO) and Holidays: Benefit from PTO allocated per fiscal year, along with a calendar of observed holidays and additional breaks throughout the year.
• For more details about benefits, please visit the KPMG US Careers site under Benefits & How We Work and review the salary range information (California Salary Range: $107,000 - $227,000).