B2B Marketing Strategy Director

At Accenture Song

We accelerate growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. We help our clients operate at the speed of life through imagination, technology and intelligence.

The work

• Develop and champion key B2B marketing-led strategies like ABM, demand generation, lead profiling, lead scoring, and lead nurture for our clients.
• Lead teams of strategy, UX, and creative resources in executing multi-channel integrated campaigns to drive customer acquisition, conversion, and retention.
• Gather and analyze insights and data to identify opportunities to improve design and campaign performance.
• Build trusted relationships with clients and colleagues, acting as a strategic advisor to help them grow brands through marketing channels and experiences.
• Play an integral role in creating and expanding practice offerings.
• Nurture and mentor junior talent to grow the digital marketing strategy practice.

What you’ll need

Minimum 10+ years of B2B Marketing Strategy experience with extensive experience in marketing design, especially web experiences and other digital touchpoints including CRM, media, and communication/content strategy.

Bonus points if you have

• Bachelor’s degree or equivalent (minimum 10 years) work experience.
• Experience leading strategy and/or marketing programs in a complex business and enterprise marketing environment.
• Strategic planning skills: strong strategic thinker, good researcher, and shepherd of strategic ideas in design and client review processes.
• Subject matter expertise in digital strategy and integrated marketing with expertise in demand generation, lead generation, and nurture strategy.
• Experience building assets for client workshops and business development.
• Familiarity with digital marketing best practices.
• Demonstrated ability to work in a fast-paced dynamic environment with limited guidance.

Compensation and benefits

Compensation varies by location. For the Los Angeles area, the annual salary range is $94,400 to $293,800. Accenture also offers a market competitive suite of benefits including medical, dental, vision, life and long-term disability coverage, a 401(k) plan, bonus opportunities, paid holidays, and paid time off.

Additional information

This job posting is anticipated to remain posted until 09/15/2026. Applicants for employment in the US must have work authorization that does not require visa sponsorship. Accenture is an EEO and Affirmative Action Employer.