Social Media Marketing Manager

Position Overview

Force Factor is on a mission to disrupt the global health and wellness industry by creating innovative health products that help consumers Unleash their Potential. With award-winning products available in leading retail and eCommerce stores nationwide, Force Factor is a fast-paced, high-growth startup based in Boston’s Seaport District. As a Social Media Marketing Manager, you will join a dynamic, creative, and data-driven team responsible for developing, executing, and optimizing social campaigns across major platforms – with a special focus on TikTok – to drive engagement, build brand advocacy, and accelerate growth.

Key Responsibilities

• Develop and execute social media strategies that align with business objectives, target audience, and brand voice.
• Own and grow the presence on Facebook, Instagram, TikTok, YouTube, and emerging platforms while actively engaging with the community.
• Drive TikTok leadership by identifying trends, creating platform-native content, partnering with creators, and experimenting with viral formats.
• Collaborate with the Creative Team to produce engaging text, images, and short-form video content that resonates with cultural and industry trends.
• Build and manage influencer partnerships and oversee collaborations, sponsorships, and promotional activities.
• Plan, execute, and optimize social campaigns tied to product launches, brand moments, seasonal promotions, and cultural events.
• Track, analyze, and report on KPIs such as reach, engagement, follower growth, conversions, and ROI, translating data into actionable insights.
• Stay current with social media culture, platform updates, and competitor activity to proactively recommend new formats, tools, and strategies.
• Represent Force Factor’s brand with authenticity, creativity, and energy to ensure every piece of content reflects our mission to Unleash Potential.

Required Qualifications

• Bachelor's degree in marketing, communications, public relations, or a related field (preferred).
• 3+ years of hands-on social media management experience, preferably with consumer brands.
• Strong understanding of social media platforms including their features, algorithms, and best practices; proficiency in social media management and analytics tools.
• Demonstrated success in driving growth and engagement on TikTok with a deep grasp of its culture, algorithms, and trends.
• Experience in short-form video creation and proficiency with editing tools (e.g., Adobe Premiere) and platform-native editing features.
• Proven expertise in managing paid social campaigns with an understanding of targeting, budgeting, and performance optimization.
• Strong copywriting skills with the ability to adapt tone and style across platforms.
• Comfortable interpreting data and translating insights into actionable strategies.
• A startup mindset with strong work ethic, ownership mentality, and a competitive spirit.
• Passion for experimenting with content, storytelling, and new social formats; an obsession with social media, particularly TikTok.