Marketing & Membership Manager

Responsibilities

• Develop and implement marketing plans and content schedules supporting programs, events, fundraising, and membership
• Create and coordinate content across social media, email, website updates, digital campaigns, and limited print materials
• Draft copy and coordinate graphics to ensure timely and consistent messaging
• Collaborate with staff to translate program work into clear, engaging content
• Maintain brand consistency across all channels
• Leverage AI tools to assist with automation of marketing functions, including content drafting support, scheduling, performance analysis, and workflow efficiency, while ensuring that conservation science, bird knowledge, and mission-based content are developed and verified by staff expertise and aligned with Michigan Audubon’s voice, accuracy standards, and brand
• Assist with the planning, coordination, and production of the Jack Pine Warbler (JPW) publication, including content coordination, timelines, and collaboration with staff and vendors
• Support membership, fundraising, and program campaigns through coordinated marketing execution
• Track and analyze performance metrics across platforms (email, digital, social, web)
• Prepare concise reports summarizing results, trends, and recommendations
• Support membership acquisition, renewal, and engagement campaigns
• Assist with donor and member communications related to appeals, acknowledgements, and updates
• Support audience segmentation and targeted messaging using CRM tools
• Work collaboratively with staff across departments to align marketing efforts with organizational priorities
• Coordinate with external vendors as needed
• Maintain organized project files, calendars, and documentation

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field preferred
• 3–5 years of experience in marketing, communications, or related roles with broad responsibilities
• Strong writing and content development skills across digital and print formats
• Experience executing integrated marketing campaigns
• Comfort working hands-on with marketing tools, platforms, and performance data
• Strong organizational skills and ability to manage competing priorities
• Experience with CRM systems (Neon One preferred), Microsoft Office, and Google Workspace; basic design skills (e.g., Canva) preferred
• Experience using AI tools to support marketing automation, content development, analytics, or workflow efficiency is strongly preferred
• Must be able to work in our Okemos office
• Reliable transportation for occasional off-site events
• Availability to work occasional evenings or weekends for special events
• Successful completion of a background check

Preferred

Benefits

• Health, dental, and vision coverage
• Life Insurance, FSA program, and short-disability insurance
• IRA Program with a 3% employer match
• Personal Time Off (PTO): 10 days in your first year, increasing to 12 days starting at your 2-year anniversary
• Vacation Time: 10 days in your first year, increasing to 15 days at your 2-year anniversary
• Paid Holidays: At least 10 paid holidays each year