Content Marketing (PCW) - Lead Director

Position Overview

At CVS Health, we're building a world of health around every consumer with dedicated colleagues passionate about transforming health care. The Lead Director of Performance Content & Customer Growth (Pharmacy Consumer Wellness Content) is a strategic innovator blending creative storytelling with analytical rigor. This role architects comprehensive content strategies and leverages advanced analytics to optimize customer acquisition, engagement, and retention – a unique opportunity to shape performance-driven content marketing and build scalable systems that drive meaningful business growth.

Key Responsibilities

• Enterprise Content Strategy Development – design and execute strategies that drive brand equity, customer acquisition, and business growth.
• Emerging Technology Integration – pioneer technologies such as generative AI, AR/3D experiences, and advanced martech solutions to enhance content performance.
• Data-Driven Content Framework – establish robust measurement systems using search data, digital traffic insights, and customer analytics.
• Growth-Focused Storytelling – craft compelling narratives that educate customers and drive conversion and retention.
• Cross-Functional Leadership – lead multidisciplinary teams including creative, analytics, SEO, product, and agency partners.
• Performance Optimization – leverage advanced data analysis to optimize content performance across channels.
• Channel Strategy & Digital Ecosystem Management – orchestrate integrated campaigns across owned channels, social platforms, mobile, and emerging touchpoints.

Required Qualifications

• 10+ years of progressive marketing leadership with proven success in content marketing and digital customer growth, preferably in retail, e-commerce, healthcare, or consumer brands.
• 6+ years of digital platform mastery including content management systems, martech tools, and emerging content technologies.

Preferred Qualifications

• Advanced data fluency with the ability to craft executive-ready narratives backed by robust analytics.
• Deep SEO and digital traffic optimization experience with extensive knowledge of search data application.
• Strategic consulting background with the skill to convert ambiguity into actionable strategies.
• Matrix management excellence with a proven ability to lead cross-functional teams in fast-paced environments.
• Executive presence with expert-level communication skills to engage a broad range of stakeholders.
• Creative judgment combined with analytical rigor and an innate curiosity for emerging trends and technologies.
• Martech/AdTech expertise and a willingness to evangelize new technology developments.
• Exposure to brand marketing and social media with a firm grasp of integrated marketing approaches.

Education

• Bachelor's degree or equivalent (HS Diploma and 4 years of experience) required.
• MBA or advanced degree in Business, Marketing, or a related field preferred.

Compensation

Pay Range: $100,000.00 - $231,540.00

This range represents the base hourly rate or base annual full-time salary. Actual offers will depend on experience, education, geography, and other relevant factors. Eligibility for bonus, commission, short-term incentives, and an equity award program may also apply.

Benefits & Perks

• Affordable medical plan options.
• 401(k) plan with matching company contributions and employee stock purchase plan.
• No-cost programs including wellness screenings, tobacco cessation, weight management, confidential counseling, and financial coaching.
• Additional benefit solutions such as paid time off, flexible work schedules, family leave, dependent care, tuition assistance, retiree medical access, and more depending on eligibility.