Revenue Marketing Manager; DACH
Job Description
Position Overview
Revenue Marketing Manager (DACH) – Location: Germany. Dealfront is a go‐to‐market and signal orchestration platform for B2B mid‑market companies. We give businesses the clarity to focus on accounts that fit their ideal customer profile, show real buying intent, and are actively engaging. Our platform brings together powerful data, real‑time insights, and intelligent prioritisation to help our customers identify, engage, and convert the right accounts at the right time. Join us and be a part of our journey to transform the way businesses win more deals!
The Revenue Marketing Manager (DACH) is responsible for driving demand, pipeline, and revenue growth across the DACH region — Germany (DE), Austria, and Switzerland (CH) — by executing high‑impact, locally relevant revenue marketing programs. This role owns the marketing execution for one of the company’s most strategically important markets, ensuring that regional needs are represented while remaining aligned with global priorities. Reporting into the Director of Demand, success is measured through pipeline creation, conversion rates, and overall revenue impact.
Key Responsibilities
- DACH Revenue Ownership: Own and drive revenue marketing execution across Germany, Austria, and Switzerland, contributing directly to demand creation, demand capture, and pipeline progression in the region.
- Global-to-Local Strategy Translation: Translate global demand generation and campaign strategies into locally relevant programs tailored to DACH market dynamics, buyer expectations, and language requirements.
- Regional Campaign Planning & Delivery: Plan and execute integrated regional campaigns across content, paid media, organic channels, events, partnerships, and go‑to‑market initiatives with a focus on B2B SaaS audiences.
- Funnel & Pipeline Management: Balance top- and mid-funnel demand generation with bottom‑of‑funnel programs that support pipeline acceleration, deal progression, and conversion in collaboration with Sales.
- Sales Alignment (DACH): Partner closely with regional Sales leadership and account teams to align on ICPs, priority segments, target accounts, and pipeline goals specific to the DACH region.
- Cross-Functional Collaboration: Work with central Content, SEO, Paid Media, Product Marketing, and Rev Ops teams to ensure cohesive execution while advocating for DACH‑specific needs.
- Hands-On Execution: Directly manage and execute marketing campaigns across multiple channels while continuously optimising performance.
- Performance Tracking & Optimisation: Monitor regional performance using metrics such as pipeline contribution, conversion rates, CAC, and ROI, and adjust tactics accordingly.
- Regional Insight Sharing: Provide market insights, customer feedback, and performance learnings to inform and enhance broader demand and product marketing strategies.
- Continuous Improvement: Test, iterate, and refine regional programs to increase efficiency, relevance, and revenue impact.
Required Qualifications
- Proven DACH Marketing Experience: Demonstrated track record (3–5+ years) of successfully marketing to the DACH region (Germany, Austria, Switzerland), with a deep understanding of regional buyer behaviour, cultural nuances, and language considerations.
- Strong B2B SaaS Expertise: Experience marketing in B2B SaaS environments with the ability to balance strategic vision with hands‑on execution.