Junior Digital Planner

Position Overview

GroupM is looking for a Junior Digital Planner who will be responsible for planning all media campaigns for assigned clients. If you are interested in joining us, take a look at the requirements below and join the challenge! The role aims to deliver the most effective media plan given a budget and an objective, support day-to-day implementation and optimization of digital campaign activities, and analyze campaign performance to recommend tactical changes.

Location:Wpp Campus in Milan(plus the option forhybrid working). This position is also dedicated to candidates belonging to Categorie Protette ex l. 68/99.

Key Responsibilities

• Deliver the most effective media plan given a budget and an objective
• Support the day-to-day implementation and optimization of digital campaign activities (planning & buying)
• Deliver competitive report and analyze campaign results
• Analyze campaigns and recommend tactical changes to maximize performance
• Stay updated on the commercial offer of online channels in the performance market
• Utilize various tools (mainly Adserver and Analytics) to evaluate plan results
• Apply knowledge of different digital campaign typologies (awareness, performance, data-driven, and retargeting)
• Collaborate with agency cross-functional teams and client's suppliers, including creative agencies

Required Qualifications

• University degree preferably in Economics, Advertising or Marketing and Communication
• 1-2 years of experience in Digital Planning
• Proactivity and strong collaboration skills
• Knowledge of Adserver and Analytics; Adwords/META is a plus
• Fluent English
• Accuracy, precision, attention to detail and ability to meet deadlines