Social Media and Marketing Manager

In-House Social Media Manager MOCCA Group | Miami, FL

Full-Time | In Office

About MOCCA Group

MOCCA Group is a premier luxury design, development, construction, real estate, and hospitality firm based in Miami. We specialize in creating some of South Florida's most iconic residences, commercial developments, and hospitality experiences while serving an exclusive clientele with an uncompromising commitment to excellence, discretion, and design.

Our projects are not simply buildings—they are landmarks. Every interaction with our brand should reflect sophistication, precision, and world-class execution.

We're looking for an exceptional Social Media Manager who understands luxury branding and can elevate our digital presence to match the caliber of our work.

Position Overview

This is not an entry-level social media position.

This role will oversee the social media presence for multiple brands and companies within the MOCCA Group portfolio. The ideal candidate must be comfortable managing several accounts simultaneously, adapting to different brand voices, and maintaining the highest level of organization, creativity, and consistency across every platform.

What You'll Be Responsible For

Brand Strategy

• Own the social media presence across Instagram, LinkedIn, Facebook, YouTube, and emerging platforms
• Develop and execute monthly content strategies aligned with company goals
• Maintain a consistent luxury aesthetic across every platform
• Protect and elevate the MOCCA Group brand

Content Creation

• Document hospitality projects, restaurants, events, and property tours
• Produce high-end Reels and cinematic videos
• Create compelling project showcases
• Capture interviews with leadership, architects, designers, partners, and clients when appropriate

Creative Direction

• Plan content shoots
• Coordinate photographers, videographers, drone operators, and creative vendors when needed
• Select music, pacing, editing style, typography, and storytelling that reflects a luxury audience
• Ensure every piece of content aligns with the MOCCA Group brand

Social Media Management

• Schedule and publish content
• Write engaging, polished captions
• Research relevant hashtags and SEO keywords
• Monitor engagement and community interactions
• Respond professionally to comments and messages when appropriate

Analytics & Growth

• Track KPIs including engagement, reach, audience growth, impressions, website traffic, and lead generation
• Present monthly performance reports
• Continuously optimize content based on performance data
• Stay ahead of social media trends while ensuring content remains timeless and brand appropriate

Collaboration

• Work closely with ownership, development, construction, hospitality, and real estate teams
• Coordinate content around project milestones, grand openings, closings, events, and media opportunities
• Maintain an organized content library of photography and video assets

What We're Looking For

We are looking for someone who has exceptional taste. You should naturally understand luxury branding, architecture, interior design, hospitality, and premium lifestyle marketing.

Required Qualifications

• 3+ years managing social media for luxury brands, real estate, hospitality, architecture, interior design, or high-end lifestyle companies
• Outstanding photography and videography skills
• Advanced video editing experience
• Strong copywriting skills
• Experience creating high-performing Instagram Reels
• Deep understanding of Instagram, LinkedIn, Facebook, and YouTube
• Excellent organizational and project management skills
• Ability to work in a fast-paced environment with multiple active projects
• Must be highly professional

The Ideal Candidate

You are someone who notices details others overlook. You understand lighting, composition, architecture, luxury interiors, and storytelling. You know when to be bold and when to be understated.

You can confidently walk onto a multi-million-dollar construction site one day, a luxury restaurant opening the next, and a waterfront estate the day after, knowing exactly how to capture each environment at the highest level.

You understand that luxury is communicated through restraint, precision, and impeccable execution.

Pay:

$80,000.00 - $100,000.00 per year

Benefits:

• 401(k)
• Employee discount
• Health insurance
• Paid time off

Work Location:

In person